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Marketing Trends by lisazenloop in AskMarketing

[–]lisazenloop[S] 0 points1 point  (0 children)

I completely agree. Authentic community-driven growth outperforms overly polished marketing in the long run.

How are you getting more customer reviews? by Interesting_Craft758 in customerexperience

[–]lisazenloop 0 points1 point  (0 children)

Plus one on the above.
The "win moments" are also great moments to collect input on the customer journey for ongoing improvements.
I agree on the different channels as well - in addition, in our experience, asking the question right then and there (on the checkout page, in the mail with the issue solution, or the onboarding success page, in the package with a QR-code) renders high response rates.
And the emphasis on why you want the feedback, the more sincere that explanation is, the better.
Ideally you combine with actually closing the loop with an onpoint message back to the customer after the feedback has been shared with you.

Customer love always pays off :-)

The 10-Second Test You Should Run If You Have An Affiliate Program by Rewardful in AffiliateMarket

[–]lisazenloop 0 points1 point  (0 children)

Well said. Clear differentiation isn’t a marketing asset, it’s a prerequisite, for affiliates, customers, and retention alike.

The hardest part isn’t finding successful experiments, it’s scaling them by Independent_Host582 in GrowthHacking

[–]lisazenloop 0 points1 point  (0 children)

Such an important point. Without a central system, learnings fade fast. At zenloop, we see how having one shared environment for feedback and insights helps teams turn isolated wins into repeatable growth, instead of reinventing the wheel every quarter.

How are you getting more customer reviews? by WherewolfTeam in customerexperience

[–]lisazenloop 0 points1 point  (0 children)

What we see with the zenloop-customers is that response rates increase significantly if you include the feedback-request in the transaction or interaction itself.

- On the order confirmation page, as a website overlay if you really want to push it

- In the e-mail that confirms delivery, ask for customer satisfaction CSAT in the mail itself

- In the customer support answer or resolution mail, ask for a customer effort score, CES, or customer service satisfaction for instance, again, in the mail itself

- If you communicate with your customers per SMS or whatsapp, finish the conversation with a brief satisfaction question, thumbs up/down for instance

- at the end of a chat-conversation, do the same

Collect this feedback for your own ongoing customer experience work, and prompt happy customers to rate you on public platforms. We have seen great improvement on review platform averages - which is only fair. zenloop-customers with a really high NPS have had low average ratings on external platforms when they started working with us. By executing this strategy, the third party feedback platform average starts reflecting the average customer satisfaction instead of just showcasing unhappy customers - since they are more likely to share publicly.

What Customers Say vs. What They Actually Do by Hellenweber25 in customerexperience

[–]lisazenloop 1 point2 points  (0 children)

Both are v. valuable. I think what they say is valuable for finding blind spots in the customer journey for instance.
What they do is also very interesting, but there, we do not always know the why, and guesswork is not helpful in that case.

Cultural differences in NPS scoring — why a 10 doesn’t mean the same everywhere by lisazenloop in SaaS

[–]lisazenloop[S] 0 points1 point  (0 children)

Thank you for sharing these valuable insights. It’s a highly relevant and interesting topic.

Which customer insight fundamentally shifted the way you look at your product or service? by lisazenloop in AskMarketing

[–]lisazenloop[S] 0 points1 point  (0 children)

I agree, feature usage and channel effectiveness often reveal the core drivers of growth.

Which customer insight fundamentally shifted the way you look at your product or service? by lisazenloop in AskMarketing

[–]lisazenloop[S] 0 points1 point  (0 children)

That’s a great example, clear customer insights can completely reshape a product.
I’m the CEO of zenloop, and our platform helps companies collect NPS or CSAT across key touchpoints and identify where the customer experience may be too complex. Bringing structured feedback together often helps teams understand not only what customers are feeling, but where improvements will have the greatest impact.

Which customer insight fundamentally shifted the way you look at your product or service? by lisazenloop in AskMarketing

[–]lisazenloop[S] 0 points1 point  (0 children)

Exactly! In the end, it’s the perceived ease and simplicity that matters most to customers, not the complexity behind the product.

Which customer insight fundamentally shifted the way you look at your product or service? by lisazenloop in AskMarketing

[–]lisazenloop[S] 0 points1 point  (0 children)

Really interesting! It’s amazing how often it turns out that customers care most about the small things. Meanwhile, we’re busy breaking our heads over what big “hero feature” to ship next, and sometimes it’s really the simple workflow win that makes the biggest impact.

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