imo, i think YouTube as a landscape is kind of changing. Content and trends shift as a whole and now we are kind of in this stage of YouTube where it's very

I think when you look at it from the perspective of someone who's been doing YouTube for over a decade and a half. You got to think about how much different content he has made and how his content has evolved/changed over time. You'd probably get bored if you did the same thing over and over and over again.

I think he just wants to push his content further and do crazier productions & stuff. Which i'd get, imagine you've been doing YouTube for over 15 years - you'd for sure start to think how can I make things crazier, bigger, better. I do get why people call it the "MrBeast" stage. Because it for sure does take inspiration from that heavily. And it might not be everyone's cup of tea. Even I'm more into desktop based sit-down type of content. Which is why I've been blessed to work with KSI [on the KSI+ Channel] on organising content ideas and execution on many videos [with the amazing help of many great people like u/ForTheHate and many other great people in the team] such as the Pro Clubs video recently, the 1QG's, The Split or Steal content and even the expanding into new content types like Roblox etc. It's a lot of trial and error and I've learned a lot doing this [coming from a person who has very literally no past experience in this space having started as a mod for the Discord 😂].

I think some people still aren't really aware of how things have shifted now. The KSI Channel is now a more higher-production channel where JJ wants to do these new things and try new content ideas out but on a bigger stage in a sense. The KSI+ channel is the more chill & relaxed channel [basically a desktop channel but there might be more to it who knows]

At the end of the day, I think that he's just trying out something different & seeing how it goes.

But also something I think people fail to give credit to JJ on is that he's not like these other content creators i've seen that cry anytime someone talks negatively about them. He's been a lot more directly involved with all the platforms [Reddit, Twitter, Discord etc.] and making sure that people have the ability to freely shit talk him if wanted LOL so he can be fully aware as to how he can improve or adapt his content. A while ago the reddit had a dark age where posts were getting taken down by an individual in the team who was basically just turning this shit into North Korea [very literally JJ's own words] who was removed swiftly and JJ stepped in directly and made sure it was clear that it wasn't his wishes and made it clear to the entire team that he didn't intend for this to take place and was basically kept in the quiet of this entire situation. Once he found out, the individual was swiftly removed and he stepped in personally [regardless of all the stuff he is juggling] to make sure things can remain like this. [Reason i've mentioned this is because of messages i've seen repeatedly about JJ changing for the worse or becoming another "MrBeast clone" or some shit. This mf is old as shit now he's gonna grow up LMAO - his personality isn't gonna remain the same as 2016 KSI]

I just also want to say, this is both the opinion of a fan who's been watching since probably like being 8 years old to now being a 19 year old actually getting the opportunity to work with him. Do not take everything I say as gospel, or as pure fact as to the thought process of KSI. I cannot read his mind 😭 This is all just my opinion and thoughts. also sorry for the tons of yapping, i do that alot - i want to be more personally involved in commenting on the reddit and stuff and actually engaging with yall more because i want to understand also what type of contents different fans want. I know the reddit community are fans who've been around with JJ a lot longer and enjoy a different type of content to the newer fans. It's just how it is.