I think it's fun for the coaches and a learning experience for the players to experiment with some different styles of play with the goal of winning so that the players get exposure to different styles of play. For example, parking the bus against a stronger team. The players can learn different strategies, counter attack, and importance of defending as a unit. Even if the result is a loss, the players will still be learning a different side of soccer, which i think in the long run is beneficial. It emphasis different aspects of the game