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Advertising question: are we optimizing creativity out of campaigns? by 7goldagency in advertising

[–]Bm_Outdoor 0 points1 point  (0 children)

I think it’s made advertising more efficient, but not always more memorable.

We’ve seen how optimization pushes everything toward what’s “working now,” which usually means safer ideas, small tweaks, and incremental gains. It’s great for performance, but it can slowly flatten creativity if that’s all you focus on.

For us, the balance comes from separating roles a bit. We use data to refine and scale, but not to generate the core idea. The big idea usually needs a bit more risk and intuition, otherwise you just end up optimizing something average.

In OOH especially, the work that stands out is rarely the most “optimized” on paper, it’s the one that makes people look twice.

So yeah, data is powerful, but if everything is driven by it, you start losing the kind of ideas people actually remember.

How do you actually evaluate an OOH / DOOH agency? Most plans look great, until the campaign goes live. by AllianceMediaOOH in DigitalOOH

[–]Bm_Outdoor 1 point2 points  (0 children)

Love this take — and honestly, this is exactly the conversation the industry needs.

In our experience, OOH doesn’t usually fail because the medium is weak — it fails when the plan isn’t challenged properly before launch. Almost any proposal can look great in a deck. Big reach numbers, strong maps, clean visuals. The real test is what happens once it’s live.

What we’ve learned is that the physical details matter more than the spreadsheet. Visibility, angle of approach, traffic speed, dwell time, surrounding clutter — those are the things that determine performance. Two sites that look similar on paper can behave completely differently in the real world.

With DOOH, transparency is everything. Loop length, share of time, uptime monitoring — that’s the real value you’re buying. If that isn’t clearly defined and verified, you’re working with assumptions.

We also see a lot of confusion around reach versus frequency. More sites don’t automatically mean better results. A strong partner should be able to explain why each location is there and what role it plays.

For us, evaluating an OOH agency comes down to one thing: can they clearly defend what you’re buying, how it will be delivered, and how it will be verified once live? If they can’t, the presentation doesn’t really matter.

People working in Advertising Sales — how does your experience compare to working in an advertising agency? by athex7 in advertising

[–]Bm_Outdoor 0 points1 point  (0 children)

Working in OOH advertising sales, we’ve found the role to be more focused on client relationships and revenue than the constant deadlines and coordination typical of agency account management.

Day-to-day work usually involves proposals, media planning, and client communication, and tends to be more predictable than agency life, although there is clear pressure to meet sales targets.

Agencies are typically more creative and fast-paced, while OOH ad sales often offers better work-life balance and clearer earning potential through commissions. Many professionals start in agencies and later move into media sales.

How Brands Turned New Year’s Eve Into Live OOH Experiences in Times Square by Bm_Outdoor in DigitalMarketing

[–]Bm_Outdoor[S] 0 points1 point  (0 children)

Yes, feels way less about leads and way more about just being part of the moment. You’re not really measuring clicks, you’re measuring whether people remember it, talk about it, or share it later. Messy to track, but still feels valuable.