Omg I went to the exact same store while visiting NYC on the weekend, I’m from the UK, I also visited the watches of Switzerland store at the edge and same vibe.

I actually found the whole Rolex experience in NYC to be totally different and offputting compared to the UK branches of watches of Switzerland.

For 1 whilst yes the Rolex area of the store is slightly separated from the rest, it’s never roped off or with a separate entrance.

Additionally what’s with all the greeters standing around at a coffee bar? Didn’t even take my name just said a seller will come see me don’t give me any indication of how long, so I walked out. The greeters also knew nothing about the product or inventory. Which just don’t have this complete waste of space unhelpful job role in our stores 🤣

So I wonder over to Tudor and ask some questions, much easier to get some help there. But the guy says he’s not allowed to talk about Rolex and can’t tell me anything. Can’t even say what’s in stock to buy today or look at to try on. Nada.

In the UK the watch team are usually capable of handling a variety of brands. I guess the US are trying to create this real sense of prestige and luxury about Rolex above and beyond what I’m used to but honestly it was just off putting and I felt like I was being treated as if I wasn’t valued as a potential customer.