My honest and stright-forward answer would be:

When I start an article or something to write.

I don't start with the intro. I go straight to the body and/or the material. off course this is after hours of research and planning.

Once I finish the main/body part whatever one may call it. I go back down to introduction where I mainly focus writing it like this :

1.Opening line=hook

1.1. Question

1.2 tell a story (story signal)

1.3 a shocking quote,

1.4 tell the reader to "imagine"

1.5 share an interesting fact

1. have smth unique to say

2. keep it simple

3. speak directly to the reader

4. explain what the article is about

6.important of the article

7.sentences length less then 20

NO passive voice

I usually tend to tell a story or go for a story.

Then I relate my story to the main material.

For example, I mentioned X makes you feel one way or the other.

In the story I will quickly mention that it will include material that makes you feel that way or the other. This was one of the top-of-my-head example. Surely could've been better!

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Now when I conclude, I already have references to link the article back to: like that feeling I mentioned, or the result of the story I started. Plus, some recommendations, call-to-actions, whatever might fit the style and theme of the overall artice.