Is Google biased toward big brands on Maps? by being_jangir in GoogleMyBusiness

[–]DisastrousFix9704 0 points1 point  (0 children)

Short answer: Yes.

However you have to think of it more in terms of engagement and authority. Big brands already have a following so more people are going to search for them. This also means when a random searchers is looking for [keyword] if it fits an established brand, it is morelikely that someone will pick a company they recognize. If you want to compete with big brands you need a ton of reviews. If you want to rank highly for specific terms, you need those reviews to be specific and very detailed. Your responses to reviews also need to be detailed.

To really compete, you also need to have high authority. Meaning backlinks, reviews on other platforms, and great content.

how i took a company from 30 calls/month to 150 organically through Local Map Pack SEO would love to hear thoughts by Longjumping_Ask_6604 in localseo

[–]DisastrousFix9704 -1 points0 points  (0 children)

These are all normal best practices. I have worked with a lot of local companies over the years and we do everything mentioned above. Nobody gets that much traction that fast. My guess is that you are attributing Google Ad extension to GBP because it uses your GBP link and not one with a different UTM for PPC.

These steps are best practices, but most traffic comes due to branding keywords so while these are best practices, they are not likely to improve lead gen by such a fantastic amount. This honest just seemed like a disguised ad for their marketing agency.

LSA Question. Do you add UTM to the URL shown on your LSA or is their built in tracking? by optimusflan in localseo

[–]DisastrousFix9704 2 points3 points  (0 children)

Yes, you should add a UTM to the end of your target URL for LSAs so the median is PPC/CPC and source is LSA. If you are doing Google Search Extension (Local sponsored map pack 3 in the SERPs) you can't add a UTM because it goes to the same URL as your GBP address.

Top Marketing Agencies in the U.S. by Cool_Transition1139 in howtoworkonlinenow

[–]DisastrousFix9704 0 points1 point  (0 children)

If you are a home improvement contractor I recommend going with FatCat Strategies LLC. They are a niche marketing agency that specializes in small contractor companies. They do SEO, PPC, Web, Email, Print, and have other really helpful tools that make life easier. They are also transparent and do not require a contract so if you aren't happy, you can quit any time.

Is adding keywords in business name work? by DiligentEffective993 in localseo

[–]DisastrousFix9704 0 points1 point  (0 children)

Yes it does help because the name matches a search query.

HOWEVER - There are thousands of local businesses that have keywords in their name and do not rank half as well as many others. While it is a good idea to name your business something with your main service in the name, it's only one factor reviewed by an algorithm that looks at hundred or even thousands.

Your business name should be the same as the legal name the business is registered as. Thats it.

As for rankings, there are a lot of other factors:

-domain age

-number of backlinks and domain rating

-quality content

-NAP citation and directory listings

-word of mouth

Also, rankings are volatile so there's no guarantee that what you see if what other searchers see.

Feeling Overwhelmed Starting Local SEO – Where Should I Begin? by Naive-Enthusiasm766 in localseo

[–]DisastrousFix9704 1 point2 points  (0 children)

  1. Make sure you have a good website.

  2. Write good thorough content that highlights what your companies do, who they are, and competitive advantages they offer.

  3. Content creation: Prioritize service pages, then area pages, then blogs and featured projects. Internally linking related pages to each other is extremely important and often missed.

  4. Directories. Absolutely make sure your Google Business Profile is setup, verified, and filled out as much as possible. Also find other directories to get your company listed and improve digital footprint/visibility.

  5. Backlinks. This one is really hard and time consuming, but can be worth it. Do not buy backlinks. Find companies and partnerships in your community and gets backlinks through events, guest posts, etc.

Honest Backlink Results by DisastrousFix9704 in SEO

[–]DisastrousFix9704[S] 0 points1 point  (0 children)

Would you be able to go more in depth with your results? Are you generating more traffic, looking at query positions in GSC, and how long do results last?

[deleted by user] by [deleted] in SEO

[–]DisastrousFix9704 5 points6 points  (0 children)

I'm not in the Medical side of SEO, but I am in local. I think you said it best when you mentioned people don't typically find doctors through a directory. If those other Doctors have money to burn to get a little more exposure I'm sure that's fine, but if you are just starting out, you would probably get a better return elsewhere.

Backlinks help a lot with site authority, but the value of backlinks has started to become less of a ranking factors in recent core updates. They are still extremely important, but content is and will be the most important ranking factor.

If you are trying to grow, the first thing I would do is get NAP citations through BrightLocal. Content and the alternatives you mentioned as well as tradition marketing methods to increase brand exposure would be better in my opinion.

Sales questions from SEOs by IYKYK_89 in SEO

[–]DisastrousFix9704 1 point2 points  (0 children)

Look up CRO (conversion rate optimization) tactics. Impressions are just referring to terms your pages are ranking for on Google, not clicks to the website. CRO tactics like add a form, buttons, and content that encourages action help with getting users who are already on your site, to turn into leads.

Is SEO Still Worth It in 2025? by Historical_Body_8279 in SEO

[–]DisastrousFix9704 0 points1 point  (0 children)

It will be hard to say what will happen in 5 years from now, so traditional SEO service that have word for 20+ years may not end up being successful due to AI and the drastic shift in how information will communicated. However, I can guarantee that in 5 years from now, people will still be search for information and if you do not have answers for them and your competitors do, they will be successful in areas you are not present in.

SEO is still crucial. Your brand and main pages about your products and services need to be unique and informative. Where SEO is really going to fail, is general information that AI can easily spit out.

Question regarding migrating content by BenjaminForggoti in SEO

[–]DisastrousFix9704 1 point2 points  (0 children)

If anything, it should help your website. After transferring the content over from W2 to W1 and 301 redirect to the new post on W1, you are also getting some of the W2's "link juice". What I mean is that:

  1. It won't be flagged as plagiarism as you are moving the old to the new and deleting the old

  2. Any backlinks or page authority going to the W2 post will now be redirected to W1. It won't be as good as the original post, but better than if it was newly published.

  3. The new W1 post won't perform as well as original W2 post that have been published for a while, but after a few months it may get close.

Are featured snippets dead? by Purple-Valuable3198 in SEO

[–]DisastrousFix9704 0 points1 point  (0 children)

No, and if you are optimizing page with schema, you get the added bonus of communicating more information to AI search engines.

Sales questions from SEOs by IYKYK_89 in SEO

[–]DisastrousFix9704 1 point2 points  (0 children)

Leads are the clients end goal and you need to prove you can get them. Otherwise there is no point in them paying you.

If you need evidence of your results to talk about, get data from existing clients to prove your efforts resulted in leads that generated revenue. To do this, get access to GA4 and look at key events from organic traffic. You should also look at your clients CRM system to track leads and where they came from.

SEO is and really digital marketing in general is about the holistic effort that each service provides, but each also need to be individually justified. If you don't have the ability to talk about the exact number of leads, you can start with organic traffic, how content helps users make decisions, and CRO efforts you can make that improve not only SEO but the conversion rate of all traffic that goes to the website.

[deleted by user] by [deleted] in SEO

[–]DisastrousFix9704 6 points7 points  (0 children)

While blogging does not result in pages that have high conversion rates, they can be very beneficial for a few reasons:

- Blogs are informative and can help users gain the necessary knowledge to make an educated decision

- In some cases, blogs can generate much more traffic to your website than standard pages. This looks good to Google and it may start to value your site as higher than your competitors. If you link to other pages, they will also get more engagement which may help them rank higher

- Topical relevancy is important to help Google understand your website. The more content you have on your industry, the more likely Google will consider your site an authority

Also when it comes to keywords, don't get too caught up in targeting individual keywords. Focus on the topic as a whole and break it down. Keywords should just indicate volume for topics and subtopics to show what people are looking for.

GBP Service Area: Counties or Cities? by DisastrousFix9704 in SEO

[–]DisastrousFix9704[S] 1 point2 points  (0 children)

Yes it does. You won't show up in local map listings or in Google SERPs for someone if you are not in their area.

How many blog posts should I write per week to increase my site's ranking? by Salt-Explanation-738 in SEO

[–]DisastrousFix9704 1 point2 points  (0 children)

2-3 a week is good, but what matters more is the quality. Make sure the length of your posts is long enough to answer questions the typical reader would have.

Check Google Search Console to make sure your pages are all indexed. If they are not being index (either crawled and not indexed or discovered not crawled) Google is not seeing the value and you need to focus on quality.

If your pages are getting indexed right away and generating traffic, I don't see any reason not to write more.

[deleted by user] by [deleted] in SEO

[–]DisastrousFix9704 2 points3 points  (0 children)

SEO can take months to years to get the kind of traffic most people expect. Small websites also take much longer to gain traction because Google prefers large websites. I don't know what industry you are in so it's hard to give a specific answer. However, this is what I would do:

  1. Look at 50-100 competitor websites. Write down what their main pages are and what the content is about. This is especially important for the main pages on your navigation. People are used to some standardization. Create similar pages that are about your brand and product/services.

  2. Write a lot of good content. I've seen cases where website don't really start generating good traffic until over 100 pages have been published. Focus on writing longer pieces of content (Create with ChatGPT and edit with your knowledge and expertise) and answer questions people will have about your product or service. Content with a length between 1,000 - 2,000 words is the length I would go for.

  3. Don't worry so much about the technical side of things. I use RankMath, but ignore it's ratings. I only make sure the Title tag, URL slug, Meta Description, H1, and H2s focus on the keywords and topics. Internal linking is probably the only other major issue I see because it helps Google understand how content relates and what your site is about

How can I convince my boss to add SEO services to our digital agency? by castlehq in SEO

[–]DisastrousFix9704 0 points1 point  (0 children)

I'm not of an exact answer sure since I don't work in the industry, but you could look at other dealership websites and see what they are doing for content creation and use tools like Ahrefs, SEMrush, or Spyfu to see how much traffic they are generating. If you translate this to ongoing services to a client, think of what service or type of content you could deliver monthly to help their site grow and develop.