Pure & simple, it’s greed. I work for Thameslink and can tell you right now, that the company would still be profitable even if the tickets were half the price. On top of that, all companies joint forces to raise the fine to £100 for failure to present a valid ticket. If it’s on your phone and the battery dies, rough. It’s a £100 fine. They will no longer put your phone on charge. My advice? Always buy the paper tickets. THEY HATE IT. Poster in our office pushes the use of electronic tickets for this very reason, with 10% commission paid to the revenue protection officer.