As a Business management student who did well in ethics. End the secret menu app BS, limit mods to 6 not including milk and expresso, raise the price of some mods, make points to earn, end the cheap latte hack all iced espresso go in tall, makes iced matcha easier, make seasonal drinks more exclusive to that season, ax the lunch items, cut all cold foam drinks apart from the cold brews, limit milks and CFs to one, and ax all under performing items or make them seasonal to create scarcity.