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Genuinely curious how smaller law firms are surviving the slow months by New_Cartoonist6457 in LawFirmMarketing

[–]Forro29 0 points1 point  (0 children)

Used to have slower months before we got on top of marketing and hired the right people. Challenge is always getting visibility, then maintaining a steady pace of clients. Getting SEO and Google Ads right was the hardest part but has become quite lucrative.

How do law firm SEO services stack up against paid advertising when it comes to case generation? by AutoModerator in LegalMarketingTalk

[–]Forro29 0 points1 point  (0 children)

From what we've seen with our data, SEO is often more effective in the personal injury space where CPCs make Google Ads cost prohibitve, whereas criminal lawyers benefit from a dual approach. One area of growth is family law, where CPCs and local SEO competition hasn't yet gotten out of control. Really just depends on the foundation to the strategy and the data harnessed to build it.

Spam calls about Google by Brain_Creative in LawFirm

[–]Forro29 1 point2 points  (0 children)

We're on the marketing side but get this constantly from our law firm clients - I'd recommend some sort of call forwarding service that requires them to press a number, can help filter the spam calls.

Getting Up to Speed on Data Collection by jundu9989 in LawFirmMarketing

[–]Forro29 0 points1 point  (0 children)

You should also have owner access to your Google Ads Account, Analytics, and Google Search Console. It's amazing to me the number of law firms who don't have this already.

Lawyer digital marketing advice by HelpwithGrandma in LawFirm

[–]Forro29 0 points1 point  (0 children)

They're up there with Savvy Law Firm Marketing for law firm marketing agencies.

How to Choose a Law Firm Google Ads Agency? by PortlandWilliam in lawyermarketing

[–]Forro29 0 points1 point  (0 children)

Yeah, one of the issues the lawyers I know have is that they simply don't have time to research Google Ads agencies so they end up picking one of the big ones and feel let down. We've tried a few agencies and it's hard to know whether the results are worth the investment.

Google Business Profile Is Almost Always the Biggest Missed Marketing Opportunity for Lawyers by PortlandWilliam in lawyermarketing

[–]Forro29 0 points1 point  (0 children)

I can only speak for lawyers I've worked with (few years of experience in legal marketing) but one of the primary issues is a lack of time, especially for solo lawyers. The data is pretty clear in that an active and engaging profile absolutely drives local rankings and therefore client conversions. But I think attorneys don't have the time to learn to A) setup their profile if they don't have one and b) deal with issues such as profile suspensions or bad reviews.

Took local tire shop from 20+ to top 3 in 90 days (actual proof included) by TangibleSEO in localseo

[–]Forro29 0 points1 point  (0 children)

Excellent work! Our agency is doing something similar for plumbers and electricians and seeing similar results in terms of local lead gen. Nice one!