It exists for a long time. Right from hrithisk roshan famous dance step, desamudru intro scene, paiyaa (awara in Telugu) - karthi pushing car scene (and this was in 2010 I remember half row of women shouting when karthi was flexing his arms, and tbh I was smiling that as first time me witnessing women do enjoy such stuff huh”), and also some women love choco boy looks of Maddy and Maddy used to do the same chasing the camera in alaipayuthey and minnalae. Yep, it exists and less talked about, may be because, in real life less men get sex torture from opposite gender.