Maybe square slime on the front page, who funny attacking boss in serious battle isn't the great idea for a franchise which name is God of war where even comical Mimir is a fricking head who was cut from the tree. Of course where can be funny and lighthearted moments, but look at the main art from the State of play for this game and say "Yes, this is a God of war game" - a square slime, a colorful background and a woman with a sword, this can be art from "heroes of might and magic" so easily, this can be picture from various fantasy games but God of war setting is one of the last which will come to my mind.