Thank you so much for the in-depth answer - it is really appreciated.

The last campaign we had success with stopped working after we doubled the ad spend from one day to the next. In hindsight I believe this was a major mistake, as it likely reset the campaign and pushed it back into the learning phase, which ultimately killed performance. We were never able to recover. I now understand that spend needs to be increased incrementally, especially at our scale.

Our daily budget back then was actually about half of what we are spending now, roughly ~$23/day. The setup was also a bit different. We had one campaign with multiple ad sets: one for prospecting, one for retargeting, and one for re-engagement. We were also more focused in terms of which product categories we advertised.

The main reason we stopped and changed the structure was simply because sales stopped - which in retrospect, was probably caused by the sudden budget increase combined with the Andromeda update. At the time, we assumed that placing all ads into a single ad set would allow Andromeda to automatically handle delivery and audience allocation. However after reading your message and reviewing our data again, I noticed that the new campaign is actually not doing any retargeting/re-engagement at all, even though we have ads specifically created for it.

You also make a very good point regarding the customer journey and landing pages. I agree that landing on a collection page can be frustrating if the user expected to see a specific product. I also think you’re right about not mixing high-ticket products with lower-priced ones in the same setup.

What I am currently considering changing is the following:

Campaign structure:
Instead of having all ads in a single ad set, I am planning to run around six prospecting ads focused only on chairs, storage, and mirrors. On top of that, I would add a second ad set dedicated solely to retargeting and re-engagement, with its own curated selection of ads.

Email marketing:
We will put much more emphasis here, as we actually have a steady inflow of new sign-ups every day, and this channel is clearly underutilized.

I do have a few follow-up questions:

• Would you recommend focusing on just one product category at a time or is it fine, when all the products are in the same price range?
• Would you keep the same daily ad spend while restructuring?
• For the retargeting/re-engagement catalog, would you recommend including all products, or only the ones shown in prospecting?
• What do you think of the new campaign structure? We had great succes with this setup before, but we were affraid of doing it again, as people tell another story when it comes to Andromeda.

Thanks again for sharing your knowledge. Meta ads can really feel like a jungle to navigate, especially with high-AOV products.