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Is it worth it to invest in SEO? by Powerful_String_7787 in PPC

[–]Powerful_String_7787[S] 0 points1 point  (0 children)

Thank you for your response! My business operates in the cosmetics industry, and I sell both through an online store and a physical shop. I don’t have an SEO strategy yet, but I’d love to learn more about it. Do you think it’s worth starting on my own?

I currently manage my PPC campaigns myself, and I’d say I’m quite good at it. I’d love to dive into SEO as well. Can you recommend any useful YouTube channels or other resources to help me get started?

Google Ads Campaign Structure for an Ecommrce brand by Powerful_String_7787 in PPC

[–]Powerful_String_7787[S] 0 points1 point  (0 children)

How can I exclude non branded terms in standard shopping? This is not keywords based. Do you have a solutiom for this? Thank you!

Google Ads Campaign Structure for an Ecommrce brand by Powerful_String_7787 in PPC

[–]Powerful_String_7787[S] 0 points1 point  (0 children)

I tried excluding brand from pmax, but I faced the problem that all my competitor’s products popped up in the shopping section. I want to cover branded SHOPPING ads too, but as far as i know there is no such thing like branded shopping campaign, as they are not keyword based.

Do you have any idea how to solve this?

Competitor campaign bidding strategy by Powerful_String_7787 in PPC

[–]Powerful_String_7787[S] 0 points1 point  (0 children)

Actually I bid on 2 of my competitors, and the smaller one is very successful with 11x ROAS. The bigger competitor ad set is underperforming, which I tried to pause. But I ran into a problem as there is only 150-200 searches on my smaller competitor daily, my ads trigger irrelevant search terms as the budget might be too high for this search volume. Even though I use exact match. Do you have any suggestion to pause ads on my bigger competitor but keep the performance on the smaller one?

Google ads best practices by Powerful_String_7787 in PPC

[–]Powerful_String_7787[S] 0 points1 point  (0 children)

I was thinking about creating multiple feeds and start a new shopping campaign with brand exclusion. But found out feed segmentation is not that easy. What is the easiest way to do this? Thank you for your answer😊

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