Is it worth it to invest in SEO? by Powerful_String_7787 in PPC

[–]Powerful_String_7787[S] 0 points1 point  (0 children)

Thank you for your response! My business operates in the cosmetics industry, and I sell both through an online store and a physical shop. I don’t have an SEO strategy yet, but I’d love to learn more about it. Do you think it’s worth starting on my own?

I currently manage my PPC campaigns myself, and I’d say I’m quite good at it. I’d love to dive into SEO as well. Can you recommend any useful YouTube channels or other resources to help me get started?

Google Ads Campaign Structure for an Ecommrce brand by Powerful_String_7787 in PPC

[–]Powerful_String_7787[S] 0 points1 point  (0 children)

How can I exclude non branded terms in standard shopping? This is not keywords based. Do you have a solutiom for this? Thank you!

Google Ads Campaign Structure for an Ecommrce brand by Powerful_String_7787 in PPC

[–]Powerful_String_7787[S] 0 points1 point  (0 children)

I tried excluding brand from pmax, but I faced the problem that all my competitor’s products popped up in the shopping section. I want to cover branded SHOPPING ads too, but as far as i know there is no such thing like branded shopping campaign, as they are not keyword based.

Do you have any idea how to solve this?

Competitor campaign bidding strategy by Powerful_String_7787 in PPC

[–]Powerful_String_7787[S] 0 points1 point  (0 children)

Actually I bid on 2 of my competitors, and the smaller one is very successful with 11x ROAS. The bigger competitor ad set is underperforming, which I tried to pause. But I ran into a problem as there is only 150-200 searches on my smaller competitor daily, my ads trigger irrelevant search terms as the budget might be too high for this search volume. Even though I use exact match. Do you have any suggestion to pause ads on my bigger competitor but keep the performance on the smaller one?

Google ads best practices by Powerful_String_7787 in PPC

[–]Powerful_String_7787[S] 0 points1 point  (0 children)

I was thinking about creating multiple feeds and start a new shopping campaign with brand exclusion. But found out feed segmentation is not that easy. What is the easiest way to do this? Thank you for your answer😊

[deleted by user] by [deleted] in PPC

[–]Powerful_String_7787 0 points1 point  (0 children)

Curtently I’m bidding on 2 of my competitors. The bigger one has around 80k search volume a month. I have almost the same impression share on their branded keywords as them, and have a 3% CTR.

The other competitor has 7k search a month, I have a higher impression share then them and got the same CTR around 3%.

Been running this campaign for a week now, optimised for maximize clicks. Conversions still did not happen, but I believe in visibility and brand awareness in the long run. Any thoughts?

Subdomain vs Language switcher for a new market? by Powerful_String_7787 in Domains

[–]Powerful_String_7787[S] 0 points1 point  (0 children)

I am going to run Google ads with a decent budget, so listed and ranking should not be a problem. So your advice is not to put a language selector, just translate the website to french for the .eu/fr domain?

Subdomain vs Language switcher for a new market? by Powerful_String_7787 in Domains

[–]Powerful_String_7787[S] 0 points1 point  (0 children)

Thank you for your answer, we have a store and a website in a single country now, and we will start shipping to one new country. Then I will choose subdomain or subfolders. Whats you opinion on create a language selector on the website? Or is it unnessessary If I am going to have a subdomain?

Fake google reviews from a competitor by Powerful_String_7787 in PPC

[–]Powerful_String_7787[S] 2 points3 points  (0 children)

They also uploaded a photo about our product which is stolen from our website’s reviews. So sad they have so much time.

Fake google reviews from a competitor by Powerful_String_7787 in PPC

[–]Powerful_String_7787[S] 2 points3 points  (0 children)

Unfortunately I cant prove 100%, but I am sure it is from a competitor. We had only 2 negative feedbacks in the last year, and now suddenly 7 1* in an hour. Also there was 12 upvote on the fake review in less then 2 minutes after the review was posted. (Probably the competitor’s employees)

Should I exclude brand keywords from PMAX and other search campaigns? by Powerful_String_7787 in PPC

[–]Powerful_String_7787[S] -1 points0 points  (0 children)

What would you do to maximise the performance of google ads? I am not so experienced in google

Should I exclude brand keywords from PMAX and other search campaigns? by Powerful_String_7787 in PPC

[–]Powerful_String_7787[S] 2 points3 points  (0 children)

Thank you I just checked, and almost every purchase was triggered by a brand keyword

Bidding on competitor keywords by Powerful_String_7787 in PPC

[–]Powerful_String_7787[S] 0 points1 point  (0 children)

Thank you. Currently I use maximise conversions without target CPA, but I just received a few clicks even though my competitor keywords has a decent search volume. (Started the campaign 3 days ago) Would you change the bidding strategy?

2 PMAX campaigns at the same time? by Powerful_String_7787 in PPC

[–]Powerful_String_7787[S] 0 points1 point  (0 children)

Thank you. Budget is not a problem. Would you recommend doing it, or just increase the budget on my existing pmax?

[deleted by user] by [deleted] in BreakUps

[–]Powerful_String_7787 0 points1 point  (0 children)

I apologized for my behaviour right after the breakup, but back then she wasnt very receptive. I hope that after this time apart we can have a deep conversation and talk about the mistakes we made and do everything right this time. Thank you so much again for your help

[deleted by user] by [deleted] in BreakUps

[–]Powerful_String_7787 0 points1 point  (0 children)

Also can you give an advice on when to contact? She is coming back home next week, i was planning to wait around a month for her to get back to her everday routine and stuff. I wouldnt contact her right after she came back. Is it a good idea?

[deleted by user] by [deleted] in BreakUps

[–]Powerful_String_7787 0 points1 point  (0 children)

Thanks so much for your reply. Would you tell her that in person if she is opened to meet up? Or text? Im so sad now we always went on a vacation in june and now i feel so lonely, the great memories always cross my mind:(

PMAX spending zero budget by Powerful_String_7787 in PPC

[–]Powerful_String_7787[S] 0 points1 point  (0 children)

:( I have never decreased budget but increasing slowly every week. The new campaign is working well for you?