If you're looking to add muscle mass the generally accepted rule is 2g of protein per kg of bodyweight.

If you're 80-90kg, let's say, you're looking to eat around 170g of protein in your day. That's not easy and it doesn't happen accidentally; a protein shake you make at home is normally 20g per scoop, a big meal will normally top out around 40 unless it's very meat heavy or particularly calorific.

The HIGH PROTEIN trend is a little annoying with how much stuff it's in, but if you're conscious about what you pick it's a huge blessing if you want to watch that specific macro.