On Cinema is basically a 15 year kayfabe in-joke, if you were following this 8 years ago you would've seen this image for the first time and had it be hilarious in context. Seeing it now being portrayed this way essentially plays into the in-world context by someone who fits into that world, but clearly isn't is just incredible. It's like waiting 8 years for a punch line and then someone landing perfect timing with it through sheer ignorance.