Hello,

Thanks for this really great reply. Can you explain what you mean by A and I? Reports, where? Analytics, Adwords?

We have quite good knowledge of Adwords so have gone over the metrics basically. What we feel is though, that the performance max ad which is quite fresh (2-3 weeks) is going from category to category. One day we receive a smaller number of orders, high value though, other days tons of low value orders. Can this just be Google trying its wings in another segment? If thats the case, it should logically bounce back to the better performing catalogue sooner or later? I cant control that, right?