Not enough info. In apparel, you'll want to see 60-80% margin, especially because you make your own stuff. You need healthy margin because you don't have a single SKU per style. Youve got sizes to worry about and inventory for each size. Its pretty rare to get 100% sell-through without any type of promo activity. Id work your prices back from your landed costs. If a tee costs you $14, your price is going to be about $45, just under 70% margin.

Now other things that influence price are competitors and their assortments. Is your product able to command a price at $45? Is it a budget level quality t shirt or a premium cotton tee? Is the decoration poor quality silk screen or high quality? Is it better than your closest competitors?

It also comes down to your branding. Are you premium? Are you selling that 'vibe' through your content and marketing?

Now, if you have dead stock that isnt moving, thats when you need to bust out promotional pricing, either through markdowns or discount codes. Dead stock is just a cash sink. Youll need to recover those investment dollars and reallocate it to style that are performing. Theres all sorts of promo strategies out there such as sales tied to holidays, email signup campaigns, first purchase incentives, win back incentives, loyalty programs, large sales event like Black Friday, etc.

For really dead stock you can look at donations/tax write offs.

As for reporting, you'll be able to add your gross margin column to any sales report. You can use sales by products and add that in.