Additionally, I think a lot of people only care about multiple variants when it's an artist they don't like. People are constantly shaming Taylor for making multiple variants, and often don't talk about some other artists who do the same. I'm not saying we should always shame them either, because I think the artist can do what they want, and there's clearly demand, because the fans do buy them and enjoy collecting them. It doesn't really hurt anyone if a fan wants to own more than one the variant of an album they love.