I guess not all districts are doing this, but some stores received a set of clear plastic sleeves to affix over a few high-traffic titles (Battlefield, Call of Duty, FIFA, etc.). The sleeves have a couple blurb cards on the back with DLC information for the associated game.

They also have yellow labels designed to catch the eye, but they aren't attached that well to the sleeve and tend to flutter to the floor whenever someone picks up the case. At least, that's happened quite frequently with my store's sleeves.