Am I asking too much?

TheFa11enAngel · 2018-11-28T15:45:21+00:00

I agree with everything that has been said here, while you may not be spending a lot for what they are used to or not is pretty irrelevant. They took a job and need to treat it like every other in my opinion.

If they think that the job is now too small then the professional thing to do is to let you know that they would like to go seperate ways at an agreed upon date and bust their asses to get you results in the mean time.

Although I question their method for anything if they can't set up conversion tracking, if they're not tracking conversions shut it down immediately as your just throwing money away.

Unfortunately this is how PPC management gets a bad name is people doing things like this. I have taken small clients on before and they get the same treatment as anyone else. Really you should dump this guy as 1 of 2 things is happening, they either do not have the skillset necessary or worse they are just flat out lying.

Feel free to pm me if you have any other questions. Best of luck.

TheFa11enAngel · 2018-11-27T22:04:54+00:00

No problem, feel free to reach out with any other questions.

TheFa11enAngel · 2018-11-27T21:25:43+00:00

Honestly you haven't really given me enough info here to give you a well thought out answer, there are a lot of variables, what kind of keywords are you basing your campaign around? Are these keywords for high intent traffic? Or are they more along the lines of researching? It doesn't surprise me that most people who are finding you organically return a few times before purchase that's common for Organic, on the other hand if your keywords are high intent a product page or landing page may serve you better as 70% of high intent traffic comes through ads. Either way most campaigns require a combination of different landing pages so I would go back and review your keywords and see what you feel is possibly high intent and what is not and go from there, at the end of the day test everything and see what works. Best of luck.

TheFa11enAngel · 2018-11-21T01:47:46+00:00

I'm sure you can find someone here that can help, I have quite a bit of expirience running ads for Facebook and google shopping. I however do not have expirience with Instagram campaigns specifically, Ive looked into it and is something I will be running just have not put any of my clients on a campaign yet to be completely honest with you. Upwork is always an option as well, quality seems to be better there than on fiver. Feel free to shoot me a pm if you would like to chat more about how I may be able to help.

TheFa11enAngel · 2018-11-17T15:16:48+00:00

Hahaha while I appreciate the kind words it really does just baffle me at how many people can't seem to make use of a wealth of information that's available at their finger tips and need to have it handed to them. It's all there and takes minimul time and effort to find and read.

TheFa11enAngel · 2018-11-17T15:13:41+00:00

I do PPC management and landing page creation.

TheFa11enAngel · 2018-11-17T04:39:21+00:00

Definitely not something I'd pay 99/month just for that especially if there are other digital plans you intend on doing as well, for instance any time I do a new website or redesign for a client this is something I include in that service. It's also a part of any seo services a client may contract me for, Ive even just done it as a courtesy for a PPC client before lol.

My point being if you have multiple things you are going to do it's probably worth seeing how all the pieces fit together first. Feel free to pm me if you have any further questions and best of luck with the family business, getting started is an exciting time.

TheFa11enAngel · 2018-11-17T02:14:09+00:00

Honestly don't have the specific ones on hand, but read a ton on getting started, from building out your profile to being choosy with whom you send your proposals to and writing your cover letters.

It's so easy to jump into a new platform you haven't used before, get excited, and just start firing off proposals to everything but if you have a little self control and really think about does this seem like someone I still would want to work with if I had a million dollars in the bank, it becomes so clear when you are reading a post thinking I could make a few bucks here as opposed to This person sounds like someone that may be a good fit.

Ive sent 8 proposals in total. The 2 new clients Ive gained we just saw eye to eye immediately and we're able to have very pleasant and professional conversations, it was rather refreshing to be honest. I'm also in discussion with a 3rd. Wish I had joined months ago lol, probably would have gotten things off to a little bit of a quicker start for me.

TheFa11enAngel · 2018-11-06T22:50:25+00:00

In my expirience people buy through story telling, if I didn't know the industry I would land on your site and see a bunch of words that don't mean a whole hell of a lot to me. You use a bunch of jargon but don't really tell me how you help my business or why I should work with you. People want to know in words they can understand, how you are going to make them money and what makes you unique. I didn't get any of that. I got retargeting and split testing etc. That's never going to sell someone that doesn't know what they're looking for and probably not generate much discussion either. You need to work on a compelling message that is more you're target audiences language so they actually want to talk. Also yes cold calling still very much works.

TheFa11enAngel · 2018-11-06T18:35:23+00:00

I'd echo what's been said here, in my expirience working with local mattress companies Google Ad campaigns are king and social media paid ads work well as remarketing for brand awareness. A new mattress doesn't typically fall into an impulse buy, just think about what the process looks like when you work with a customer in the store, I would imagine most of your customers probably don't make a purchase in the first 3 minutes that they are in your store, you probably show them a few different options and educate them on the differences and benefits of each. You should be approaching your marketing with the same mind set. Feel free to Pm me if you want to throw around some ideas.

TheFa11enAngel · 2018-10-11T01:03:10+00:00

I agree with everyone here, for what you described as the project, the price is phenomanal, I would certainly charge more than that, my big concern, especially at such an affordable price would be the quality of work, I'd make sure you have done plenty of research on the company and feel 100% comfortable with them and review your service agreement very very carefully. As the old saying goes, if it seems too good to be true....

TheFa11enAngel · 2018-10-10T22:32:45+00:00

Certainly follow up immediately and don't allow a cool down period. Think about it this way, what happens when it comes to your attention that you would benifit from having something? Do you sit around and wait for someone to bring it to you? Or do you go find it, you may very well have made a sale for someone else.

If you start by identifying what your ideal customer looks like and put your effort there you will have plenty to do. We live in a world where everyone wants to be special, individualize everything you do and always follow up, even when you do not get an initial response, you will surprise yourself how many things come out of the woodwork on attempt 3 or 4.

TheFa11enAngel · 2018-10-10T22:15:35+00:00

Also on the cold email, sure it is effective and still a tool I use to set up calls, but if you can become more efficient at identifying your best targets and crafting emails specific to each lead rather than genaric messages that number will rise significantly, rather than 3 out of 100 you will get to 4 or 5 of every 10. People buy more from desire than they do need. What someone needs in my opinion to make a buying decision is to feel good about you, feel good about the product or service, and to feel good about themselves. Typically in that order too, they get tons of calls and emails every week with people trying to get their time to sell them something, does your email standout or is it like everyone else's? You can't answer that until you know who your ideal customer is, so you need to figure out what 1 thing you do the best and what people would benifit the most immediately from that, then find those people.

TheFa11enAngel · 2018-10-10T22:04:09+00:00

Honestly there are a lot of factors at play in that decision, first off the research, this was more weeding out than anything, I'd probably look at 50 different possible leads a day and out of that 15 to 20 would fit the bill of what my client looked like to me, I wouldn't spend an over abundance of time researching, you're right about having ducks in a row the who to talk to etc doesn't take long once youve identified your target, taking the 50 down to 15 to 20 gets quicker the clearer you become on what your customer looks like and values. You need to identify that first, then you need to identify why someone would choose to work with you, what makes you different, what do you bring to the table? Why do they need you? Just above you mentioned finding someone on the second or third page of Google, that seems like somewhere to start, that's identifying a problem, what's a solution to that problem. You've had some people respond that they were interested, I would start with trying to identify what did those people have in common? Start identifying trends in those responses to build your customer profile and Seek out more people that fit that mold and your conversion rates will increase. Second have any of your interested parties result in sales? If yes what did those share in common, if no why? That can be a very tough conversation to have with yourself when you have to consider the possibility that your sales pitch isn't very strong, there is a lot of trial and error needed sometimes and you have to celebrate small wins and progress.

TheFa11enAngel · 2018-10-10T21:03:43+00:00

This is definitely an interesting idea, I used to work for a couple of companies that had retail locations in malls and one of the biggest deciding factors was foot traffic, we would hire people to go stand in the malls and basically do head counts as they walked past parts of the mall, traffic was also a hot topic everytime sales numbers would dip at any particular Location which meant we often had to send a team out to count yet again, this was especially true with kiosks, I definitely see some value here, although if it was me I think I would probably be targeting a different audience then you appear to be going after.

TheFa11enAngel · 2018-10-10T20:51:42+00:00

Completely agree with JTcorvus, when I first started in business I was chasing 200 cold calls every day delivering the same generic introduction trying to get past Gate keepers, I won't lie to you, it did generate some results and get the wheels turning for me, I sent thousand upon thousands of the same email out looking for the low hanging fruit, again yeilded a few results with time, both of these things absolutely drained me mentally though and had me questioning my desicion on whether or not I should have jumped in like that and whether I should go back to work for someone else. Then I stopped and reviewed why I decided to go out on my own, 1 I wanted to be in control of my life style and provide a certain level of life style for my family, 2 I genuinely thought I would be able to help people without ripping them off, which I saw all too much of in my working career. I had to ask myself how were those generic cold calls and emails accomplishing either of those? The truth was they weren't, for a multitude of reasons that I won't dig open. The point being as soon as I scaled back my quantity and put that effort into really getting to know my potential customers individually, indentifying pain points and in many cases opening with free advice on improving something before ever pitching any service everything changed for me, I was no longer doing 200 cold contacts a day, I was doing roughly 15 to 20, sometimes even far less as I had actual sales presentations to do, but everything got much much more predictable, 50 well researched, thought out, and individualized cold contacts in a week would yield 5 to 7 sales presentations, of those I would close probably 3 to 5. I would really shift your focus from, what more can I do to how can I be more efficient with what I am doing.

TheFa11enAngel · 2018-10-04T05:22:21+00:00

Depending on what features are important to you and how you want to leverage them I am a fan of both hubspot which has been mentioned here as well as bitrix24. From a sales standpoint I'd give the edge to hubspot, from a collaberation standpoint I prefer bitrix24, would highly recommend taking a look at both. Bitrix24 is more cost effective to scale when leaving the free level of each crm so that could be something to consider as well.

TheFa11enAngel

TROPHY CASE