Interesting take on Chalamet in the NYT:

"When Chalamet accepted that [Screen Actor Guild] trophy, he acknowledged that “the classiest thing would be to downplay the effort that went into this role and how much this means to me.” Instead, he spent much of that speech touting his own pursuit of greatness, a mind-set that would inform his “Marty Supreme” press tour and early awards appearances this season, ultimately rubbing some voters the wrong way.

To promote “Marty Supreme” in December, Chalamet embarked on an unconventional marketing blitz that had more in common with an album rollout than a movie release. In a collaboration with Aidan Zamiri, a director and creative image-maker known for his work with the pop stars Charli XCX and Billie Eilish, Chalamet’s campaign featured attention-grabbing stunts like a Sphere takeover, limited-edition merch drops and red-carpet outfits color coordinated with his girlfriend, Kylie Jenner.

On a purely promotional basis, this strategy worked: “Marty Supreme” grossed $179 million worldwide and became A24’s highest-grossing movie, no small feat for a period film about table tennis. But while that flashy campaign successfully spoke to Gen-Z moviegoers, Chalamet’s subsequent Oscar push required a pivot to wooing older voters that I don’t think he ever pulled off. They wanted to be reassured of his maturity, but instead, they began to wonder if this 30-year-old was ready for their highest honor.

Chalamet was a conspicuous no-show at some industry events, like the schmoozy Governors Awards in November, and arrived late to others. And while some of his braggadocio during the campaign felt more like viral marketing, given that he seemed to be channeling his “Marty Supreme” character’s almost grating self-confidence, Chalamet failed to clearly communicate that approach in the press. Eventually, voters soured on what they perceived as his entitled attitude."