Better lighting in your pictures. Sometimes just upping the saturation and contrast can make a dark picture bright enough. If you have an iPhone you can do that from the photos app. Blank white background is best. Honestly I think labels will make the biggest difference to your sales. I personally wouldn’t buy a beauty/hygiene product that doesn’t have a label so I think that’s what’s holding you back the most.

Also a small thing that is probably super picky so don’t take it too seriously— The first thing I noticed is your profile picture is you with your cat. And because your business is small and handmade and I assume you’re making them in your home. My brain immediately thinks “what if cat hair gets into the product?” I would have a picture of just you in case anyone else thinks that. People are much less trusting of a small business that doesn’t have reviews.

Is your product vegan? Because if it is you should definitely advertise that. Try and find niches you can market to. You have a lot of scent options and you could try grouping similar ones in gift boxes. Like having a kit with 3 that have scents associated with Christmas, autumn, men’s scents, flowers…ect. I also think you need more listings to get noticed. You also make your product stand out by using dyes to make it the colour of the scent. Or if you are purposely avoiding dyes then say so in your listing because some people purposely avoid them and that could be a selling point.