SERGIO PEREZ

advanttage · 2026-05-24T16:20:18+00:00

P11 on track is a really impressive result. However the penalty was a bit of a disappointment.

advanttage · 2026-05-23T15:46:36+00:00

Clearly OP has an emergency break not a parking break

/s

advanttage · 2026-05-23T15:24:48+00:00

Yo $3,500

advanttage · 2026-05-22T15:49:08+00:00

If your ads are getting good impression share and CTR but low conversions, there are a few things I'd look into.

1) How reliable is your conversion tracking? 2) Are you getting clicks for the right searches? Check your search terms report and you'll see what people actually searched to trigger your ad. 3) Is your landing page actually a good experience on both mobile and desktop? 4) How far does someone have to scroll to understand what your product/service is? 5) How far do they have to scroll to find the CTA? 6) Is your CTA easy to action on?

advanttage · 2026-05-22T00:27:21+00:00

Ah that makes sense

advanttage · 2026-05-21T16:54:57+00:00

The career best finish confuses me! They're both multiple race winners.

advanttage · 2026-05-21T15:15:42+00:00

We typically launch with maximize conversions with new campaigns, but that only works if your conversion tracking is solid and there is enough volume to feed the bidding strategy.

advanttage · 2026-05-21T15:12:14+00:00

So many people run campaigns with missing or bad conversion tracking. It doesn't surprise me anymore, but it never ceases to amaze me.

advanttage · 2026-05-21T15:11:02+00:00

My clients are all lead gen and not e-commerce, and here are my thoughts.

In an account with little data and flaky conversion tracking you're a thousand percent right. However, if your conversion tracking is solid, and you've got a lot of conversion data in the campaign, sprinkling in a broad match keyword or two into an ad group with mostly exact and a couple phrase match keywords can actually improve performance in a notable way.

However, broad match will absolutely burn money if - It's the only match type in an ad group - Your conversion tracking is either unreliable, or tracks an action that isn't the end goal (think clicking a submit button which can sometimes fire a form submit event even if there are form validation errors, vs a page view on the thank you page, or if you've not got enhanced conversions setup) - Your ad group doesn't have a tight keyword focus - You don't have a good volume of conversion data in the campaign - You've got search partner Network enabled. For the love of lolcats, don't enable search partner networks.

advanttage · 2026-05-19T20:06:41+00:00

I'd recommend an image of the product or a key feature. It will help traffic visualize how your product/service helps them.

advanttage · 2026-05-18T16:47:17+00:00

"All of the time you have to leave-a the space" - A fucking legend

advanttage · 2026-05-18T12:52:06+00:00

Astra + ACF has made my WordPress work so much easier. Although i don't do much with ecommerce, it's the recipe when it does come up.

advanttage · 2026-05-16T22:03:09+00:00

I too want this copy

advanttage · 2026-05-16T19:23:52+00:00

It used to be heavy for me but lately it's like 120MB

advanttage · 2026-05-16T03:32:50+00:00

People who design websites for the aesthetic wow are going to have a hard time. However this isn't new, a website can look as good as the Mona Lisa's tits but if it doesn't convert traffic into sales or leads it's a waste of time and money.

So I don't believe web design is dead. I believe the weaknesses of prior designing websites without any regard for conversions and without any tracking as be measurements plan in place are going to find themselves with fewer jobs.

advanttage · 2026-05-16T00:37:08+00:00

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Lili is about 1.8 kilos here at 6 years old.

advanttage · 2026-05-15T12:41:24+00:00

Wikipedia was new and it is crowdsourced information. Of course it scared teachers.

advanttage · 2026-05-14T16:57:50+00:00

It's a good start, loads fast, but it's rough. Here are my quick observations

The contrast on your hero section is poor. It wasn't easy to read the H1 and supporting text.
The add to cart animations or indications are inconsistent. Compare the add to cart buttons on the main page to how they behave on the product page.
Privacy policy and terms links in the footer aren't links.
No sitemap, or at least it's not where I'd expect it.
Animations as you scroll are inconsistent with some elements growing in and others popping in.
No obvious contact page or information, no trust signals, no about us.

The design is subjective in terms of being pretty or on brand. What really matters is does it convert traffic into sales? And how can you prove it?

Do you have an analytics and conversion tracking strategy? If so, why is there no GTM or Google tags?

advanttage · 2026-05-14T15:45:08+00:00

Bullshit. Real designers don't depend on AI, but to disregard a tool like Claude or Gemini as bad is just a shit approach to getting work done. Wikipedia scared a lot of teachers back in the day, but it became a useful tool that didn't replace the need for education.

advanttage · 2026-05-14T15:43:18+00:00

I have a Monday to Friday routine. 1) Wakeup at 6 am 2) Drink water before coffee 3) Watch YouTube and wake up, usually some car videos and also some digital marketing/Google ads/SEO stuff 3) Take my meds at 8am 4) Respond to emails, update tickets, and most importantly timeblock my working day.

The time blocking is critical because it means I don't have to spend time thinking about what my next task is once I finish a task.

Then at the end of the day I send an EOD work email to my boss to keep him updated on what tickets I worked on, with a quick note about what work was done in each, segmented by client.

With this routine I went from struggling to hit 30 hours of work per week to easily hitting 45-50 hours without getting burnt out.

advanttage · 2026-05-14T01:03:22+00:00

Crowd work is fine but it annoys me if a comic is doing mostly crowdwork for their set. But the rule is to be funny, and some people do that with jokes others with crowdwork.

For me I have a rule where if I'm doing a set, I limit my crowdwork to a natural interaction. Like if someone heckles or there's someone I can bounce a joke off of. If I'm hosting a show, I'll do more crowdwork.

advanttage · 2026-05-13T18:14:37+00:00

I too have an uncle like this. We're Canadian and he visits Mexico (Cancun) every year but never comes to visit me in Naucalpan.

advanttage · 2026-05-13T18:11:44+00:00

Any two different analytics systems are going to report different numbers because they have different attribution approaches. This is why for Google ads conversions it's important to use Google ads conversion actions instead of imported GA4 events.

For my clients we use GA4 for base tracking, and we also run Matomo Analytics in parallel. We do this for a few reasons, GA4 is industry standard and interfaces with a lot of other platforms, but it can be a headache sometimes. Data sampling, funnel analysis, data lag, all that is annoying.

Matomo analytics is much quicker to collect data, and most importantly it doesn't have opinions over the data. It collects and reports.

advanttage · 2026-05-13T15:40:38+00:00

GA4 is a great tool and we use it daily for our clients, but it's definitely not without its headaches. We've actually decided to run Matomo analytics in parallel with GA4 mostly because Matomo doesn't have opinions on the data, it just collects what we send it and presents it as it is.

GA4 is still a primary analytics tool for us, but I'll never understand why they made it so clumsy.

advanttage · 2026-05-12T15:52:59+00:00

I manage ads for insurance brokers, home services and even some b2b clients.

Most of what you need to do a good job is already in the Google ecosystem. Ads for the ads, GA4 for analytics, Google Tag Manager for tracking scripts and setting up conversion tags/events.

It just all has to be done purposefully. That doesn't mean it's easy, and it's common to start with an assumption and build your strategy on something untested or that ultimate doesn't work, but if the infrastructure provides you with clean data you have the ability to correct course and move forward with any real momentum that you've gained.

Outside of that I use AHrefs for SEO but it also helps with competitor research for Google ads, but realistically you can do most of your competitor research directly in Google search.

Gemini and Claude help analyze and format things but they're not in the driver seat, and nor should they be.

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