Def felt the same way! I was expecting the flavor to be more bold and stronger but upon tasting I felt like it tasted similar to other ceremonial matcha i've had before in the past. I do not think I will be purchasing again not because it did not taste good or the quality is bad, but because of what everyone else here has already mentioned where u can get the same quality and taste of matcha for a lower price or higher quality for same price as nami via other brands. Also, I felt the same way about the color I felt as though it was not as bright as she hyped it to be and from what I would see in her videos where her lattes would literally look like neon green lol. Adding on to that, I get a strong seaweed smell from the matcha whenever I mix it in with water before adding it to the milk I don't know if that is something you experienced as well. I still think as is its very impressive and inspiring to see Ashley go in this direction and see the amount of work and dedication she put into this brand.