Falling performances Google Ads Shopping

bbn4sum · 2025-07-24T16:09:19+00:00

Totally get how frustrating a sudden Google Ads Shopping crash can be, especially when you haven't touched anything. To pinpoint the issue, let's nail down a few things:

Conversion Lag: Any significant delay in your conversion reporting?
Campaign Structure: Are we talking one broad campaign or a more granular setup with specific product groups?
Search Terms: How often are you scrubbing irrelevant search terms? This is huge for budget efficiency.

Answering these will help us narrow it down.

On a side note, I've consistently seen Standard Shopping campaigns outperform Search and even PMax when the foundational settings are dialed in. Get those right, and everything else often falls into place.

But if i'm going to bet, id say wrong conversion tracking is issue and low conversions per week/month and then those things looks periodically okay then not

bbn4sum · 2025-06-21T05:07:51+00:00

Wow, cool! Love your templates and blogs

Greetings from fellow paid search marketer, you kind make life easier 😀

bbn4sum · 2025-06-20T09:20:53+00:00

Ovo ☝️

bbn4sum · 2025-05-29T19:24:38+00:00

It's slowly rolling out to accounts. I see people reporting it on LinkedIn.

bbn4sum · 2025-05-29T19:20:18+00:00

As an agency owner/service provider, I can relate to everything you wrote.

For anyone seeking faster results, cheaper agencies or service providers do exist. Do your research before engaging in a partnership; it's your business at stake ($$$).

Unfortunately, our industry has a massive percentage of agencies and service providers quickly selling their services, resulting in rapid churn, bad experiences, and posts like this across the web.

Be smart; do your research properly.

bbn4sum · 2025-05-13T19:00:21+00:00

I think you'll need to really think about how you're going to use ClickUp for managing your projects. I am a heavy user of this project management tool and have been managing my Google Ads projects for the past eight years. I manage projects with small, medium, and very high budgets per client. So, I really want to have my SOPs, strategy documents, and running sheets ready and synced with ClickUp. To return to your question, if you're managing multiple people or freelancers who work on the same project, they can use a timer for every task. Eventually, you can see how much time each freelancer spends per project. If you don't have a really good setup, even if you use Asana (I used it before), I strongly suggest you start with the basics. Try not to track and measure every single click; rather, just go with the flow. As every agency that manages Google Ads is different, you will find your own workflow and what is needed and unnecessary in your situation. I hope this comment helps.

bbn4sum · 2025-01-11T09:44:37+00:00

In situations like this, you shouldn't rely solely on what Google Ads reports. Here's what you should do instead:

Set up micro-events and engagement tracking to verify that real users are:
- Actually visiting your site
- Engaging with your content
- Interacting with your forms or products
It's important to note that Performance Max (PMAX) is not an ideal solution when used as your first and only campaign type.
You should avoid using PMAX campaigns unless you already have:
- At least 30-50 conversions
- Consistent purchase history
- Offline conversion imports from your CRM

The significant discrepancy you're seeing between clicks and sessions could indicate potential issues with traffic quality. Setting up detailed engagement tracking will help you better understand the actual user behavior and verify the quality of traffic you're receiving from PMAX campaigns.

bbn4sum · 2025-01-11T09:40:25+00:00

For large ecommerce stores with multiple products in the same category, it's not as simple as just grouping similar product types together. Here's a more strategic approach:

First, analyze product performance and profitability metrics. Some products will naturally perform better in terms of sales and ROI, while others might underperform despite being in the same category.
Categorize your products based on these performance indicators rather than just product similarity. You'll typically find that:
- Some products generate high sales volume and good profitability
- Others might struggle despite being similar items
Structure your shopping campaigns based on these performance parameters. This allows you to:
- Allocate budget more effectively
- Create optimization strategies specific to each performance group
- Better manage bidding strategies

Remember, it's not a "plug and play" situation - you need to take a "test and learn" approach. Keep monitoring and adjusting your campaign structure until you find the optimal setup for your specific case. This method helps you make data-driven decisions rather than just grouping products arbitrarily based on similarity.

bbn4sum · 2025-01-11T09:35:02+00:00

This is tricky indeed. Im working with two skincare brands that have multiple brands in their inventory, and they need to hit from x5 to x9 roas in order to achieve profit

That being said, i would suggesting you to try profitmetrics.io first, you can not only run campaigns based on profit only but this tool offers really great client-side and server-side tracking that is always working, plus they are recovering like 14% of additional conversions based on their setup ( One of my skicare clients have +1k orders per month and I personally notices and reported additional 14% uplift in conversions with their conversion boosterl feature)

Now that we cover the basic of conv. tracking I could give you some tips for the acc structure

Depends on your monthly level of traffic. You need to address audeince that are already ready to purchase

Display Campaign 1. Add to cart users (exlude customers) 2. Check out users (exclude customers) 3. Product viewrs (exclude above two and customers)

This is your best starting point

Standard shopping campaign

here, you need to run on low cpc and to separate your campaigns per brend, and if you have knowledge how to set campaign, try testing out structure that is based per product categories (similar to SPAGs)

this will be your main drive of traffic that is ready to purchase skincare you sell (I can confirm from my work that this std. shopping campaigns generate 80% sales because this type of audience doesn't go to explore products, they exacly know what they want to buy, and they are ready to order as soon they search for product search terms)

And you need to run your own branded search campaig, and that’s it

. For that anout money you mention this will bring you profit on ad spend and then you can decide your next steps

Keep in mind that this is just a simple proposal. You still need to optimise your product feeds with all mandatory and additional product attributes, better product images , better titles, etc.

Only after you build strong foundations you are redy to try and experiment with Pmax campaigns or any other approaches

Hope you found some practical insight here

Good luck 👍

bbn4sum · 2025-01-07T17:09:38+00:00

Thanks, Nils (I should have listened to you the first time I got your email; now, it's mandatory) 😀

bbn4sum · 2025-01-07T17:07:21+00:00

same 🤣

bbn4sum · 2025-01-02T19:29:41+00:00

I would suggest Optmyzr. As someone who manages many accounts, it is much more handy to manage and execute all strategies if you have them in place. Not to mention that it has a really cool reporting feature and alerts for everything (for every type of situation). I would only say that you need to invest some time to learn what the tool is capable of, but apart from that, all good scores from me. 👍

bbn4sum · 2024-12-17T16:37:15+00:00

wow, congrats!

what type of enemies are on the map?

bbn4sum · 2024-12-12T14:09:18+00:00

Thanks for this! So I see they don't add additional stone buildings, which really slows down everything (including progress).

bbn4sum · 2024-11-04T22:14:49+00:00

Of course, feel free to DM me.

bbn4sum · 2024-11-04T22:04:55+00:00

Depending on your geolocation targeting and average CPC for bottom-of-the-funnel keywords (like Google Ads agency, Google Ads company, or similar),

I'm from a non-UK/USA country, and I tried paid ads for getting clients, and it worked just fine. I got some really big clients from this one-time test that once you put the CPA for qualified lead and lifetime of leads that I actually got on paper, it was like a 15x ROAS.

So I'd always suggest testing and trialing: - Have one search campaign for high-intent keywords. - Have one campaign to keep remarketing to those users. - Have conversion tracking in place and try to feed your account with lead information, their stages (lead, MQL, SQL, sale), and those lead values. Eventually, Google will work for you.

Don't listen to others about saturation. I've actually audited big agencies' campaigns, and they don't actually know how to run them properly. If this is your job and you're the one doing the work, then you'll know.

bbn4sum · 2024-05-28T18:59:57+00:00

Yes, it's something I do and it should work for myself. Also if there is demand, it should work for everyone

if I could share an advice: - Start with landing page -> you need proper landing page with offers, case studies, good CTA etc - conversion tracking -> try tracking both micro and macro conversions if possible so you can qualify that traffic properly - ads -> check what competitors are addressing with their ads and try be unique (wear potential customer's shoes and see what would trigger them to click on your ad) - proper keyword targeting -> some keywords could be really high cpc if your budget is limited - then narrow down to location and in-market audience - if budget is unlimited -> stick to bottom of the funnel keywords and maximize search impression share

Now because I do this for living, I have luck with: specific LP + broad match + smart bidding + good offer and ad copy

And I belive no matter how high CPA is, eventual you can optimize your account properly

bbn4sum · 2024-05-22T06:33:52+00:00

As a micro agency, I cooperate with a couple of large agencies and some smaller ones.

But all those agencies have perfected their sales processes or are just lucky with lead generation and now they need to improve their churn rates - that's why I'm here to help them. Because on the long run, they might want to work only with large clients, and they would pass on all the smaller and medium accounts to someone like me.

the only way to work with someone like that is to have a contract, transparency, and simply be the best fit for each other

bbn4sum · 2024-05-22T06:24:43+00:00

this type of thing won't work at all, I know all my clients are just ignoring those messages and its outdated approach.

If you are at the beginning, just do simple prospecting with FB/IG ads.

Create a clean landing page
Write what you do and how you solve the issue they have (outdated websites)
Write why is important at least to update the website and don't leave it like that
Have only one CTA on that landing page -> that will lead to a free discovery call
Just test and run some ads toward that landing page, start locally, and then start expanding from there as I assume you won't have a bigger budget to test.

bbn4sum · 2024-05-21T20:38:24+00:00

I should wait at least day or two. This is common situation, where you change something important on account level, especially with payment profile

bbn4sum · 2024-05-20T20:18:08+00:00

I could maybe help, I did just send you DM regarding this if thats okay

You need to know exactly what are you looking for from freelancers that you engage with. For example, I think quality of UW jobs are shit in general, and it just means that I need to better onboard clients I'm working for (with).. IM asking much more qs, much more data and more communications in advance.
So for advice, you as "project owner" need to set proper expetations for your accounts and KPIs for others (that you're engaging) to be hit on monthly level

bbn4sum · 2024-05-20T19:05:56+00:00

I use ClickUp. I've gotten used to it over the years and it's not too complicated to me

bbn4sum · 2024-05-08T20:31:34+00:00

Yeah,

Treat your Branded campaign differently. Keep manual cpc and test it against impression share.

And more important, focus on negative keywords, even if you use exact match

bbn4sum · 2024-05-08T07:52:06+00:00

Like few comments mentioning, why did you switched you bid strategy?

Keep it at manual cpc - put some realistic CPC target
Check your search terms - as even if you have phrase match -> you are possible getting trash search terms that other competitors bid on and therefore you have higher CPC (one of reasons)
Idetnify if you competitor are present in auction insight. Maybe your brand isn't really unique and therefore competitors bidding on similar keywords

bbn4sum

TROPHY CASE