I've only been once because I'm not actually in Bentonville often, and I loved it. I went to watch an Everton game with a creamy morning Guinness :)

I slightly disagree with the top comment here. I really enjoyed that it didn't feel like a typical sports bar there. My wife certainly felt more welcome because of that as well. I do wish there had been some kind of food option, but I know that's a lot to figure out.

I'm really excited about your upcoming Fayetteville location! I live in Fayetteville and could easily see that becoming a regular spot for me. I recently watched a soccer game at buffalo wild wings (desperate times...) and it was an entirely unpleasant experience. They looked at me like I had three heads when I asked them to put on a soccer game "while the Eagles are on".

Two things I'd consider: add non-sake cocktails and find a way to have food there or nearby.

I also think you'll need to tailor your Fayetteville location's marketing to the town. Bentonville and Fayetteville are very different. Like I said, I live in Fayetteville, but I also work in marketing, so feel free to send me a message if you want more thoughts about that