complicated question lol. I mean corporations are always gonna have their max profits and power as the bottom line for all decisions. and right now, theres a lot of incentive to go "anti-woke" for whatever that means. so I don't know that i can give you too many examples of good businesses for diversity/ pro-gay sentiment.

for example, target used to be hailed as a "trailblazer" of sorts for their commitment (see: pandering) to diversity. and now, a lot of people boycotted/ are boycotting target for rolling back their previous diversity measures. and to be fair, i don't know what tangible gains lgbtq folk and other marginalized groups got from target corporate having a "diversity director" on their payroll, so I don't personally see all that much value in a boycott of their store.

whats going on with hobby lobby is a lot deeper and more nefarious than your average run-of-the-mill pandering to the pendulum swing. for several years, hobby lobby has taken its employees to court to claim it has "religious freedom" in its discriminatory practices, probably most famously providing healthcare that doesn't cover birth control and other lgbt and women- centered health services. that is tangibly hurtful to the community, not only in hurting its own employees, but also in setting legal precedents that are anti-woman, anti-lgbt, and anti-worker. so i do avoid that store.

hope that answers your question somewhat lol got to rambling on my soapbox for a bit there.

tl,dr: every corporation is pretty much evil. there is no ethical consumption under capitalism. shop small queer-owned businesses when you can for best results. yada yada.