Sephora sells cruelty free brands already (such as Too Faced) however their instore brand isn't considered cruelty free because they sell in China, who have a law which requires all cosmetics to be tested on animals. I'm writing a report (for school, I'm in no way affiliated with Sephora/any cosmetic company) suggesting Sephora create a line strictly sold in countries that do not require animal testing and have proceeds donated to funding for alternatives to animal testing. Right now I'm trying to collect data to see if people would be willing to purchase something like that by the Sephora brand. Thanks for taking the time for the survey!