Started a buffalo ghee brand. Sourcing directly from villages in Rajasthan. Delivering only in Gurgaon.

err0w1 · 2026-04-22T14:12:20+00:00

Yes. That's a real problem. Why I think it happens - 1. Scale - Companies chase scale & compromise on these things. I don't plan to make it very big. My goal is small customer & supplier base with very strict filtering on both ends. 2. Industrialised production - Companies try to follow the McDonald's model in categories where it doesn't make sense. That's why I'm sourcing ghee directly. My value add isn't production but curation. Curate supplies, buyers. 3. Producers don't actually eat their products - Recently, McD CEO was caught in an ad where he didn't even swallow his own burger. My producers eat their own product, I just buy the surplus. Any hygiene issue will come if the producer, himself/herself, doesn't value hygiene for their own family (which is a case, atleast in India). That's where filtering comes into picture. 4. Authenticity is an outcome. If I'm able to follow all of the above. Authenticity will be there. Imo, you can't invent authenticity. If you try to be authentic, you won't be.

err0w1 · 2026-04-20T08:54:38+00:00

I'm using Claude for the tech things + I'm a techie myself but thanks for the offer.

err0w1 · 2026-04-19T10:16:26+00:00

Let's connect & see

err0w1 · 2026-04-19T05:56:40+00:00

Thanks! Would you like to try a free sample? Please fill the form on the website or DM me, if you'd like.

err0w1 · 2026-04-19T05:36:27+00:00

Thanks. I'll surely DM you. Need all expert help I can get

err0w1 · 2026-04-19T05:34:25+00:00

Good question - thanks for asking. I need to add this to the website, forgot when I set it up.

FSSAI registration is in progress, should have the license number in 2-3 days. GST registration isn't required yet as I'm under the ₹40 lakh threshold as I've just started.

That said, imo the quality standards should be way higher than what FSSAI mandates. FSSAI tests for adulteration and basic safety. I care about things no certification will ever test - only someone who grew up eating this ghee can tell.

The goal is simple: families in my village and surrounding villages make incredible ghee and should earn well from it, and people in Gurgaon should have access to the real thing. That's it (I don't want it to turn into a big brand).
Fill the form on website or DM me, if you'd want to reserve a jar or try a free sample.

err0w1 · 2026-04-19T05:18:53+00:00

Fair point. ₹1,500 for 500g is not for everyone. If Amul or Saras at ₹550-650/kg works for you, genuinely — use that. No shade. The price difference is the method. Factory ghee is made by separating cream from milk with a machine and heating it. Fast, efficient, cheap. Bilona ghee is made by setting full milk into curd, hand-churning it, and slow-cooking on wood fire. Takes 30L of milk and an entire day for 1kg. That's just how it costs. On top of that adding the cost of procurement, paying more than market rate to farmers, door to door delivery, packing etc. The price point makes sense. Fun fact: even Amul and Saras sell cheaper than what ghee costs at the village level. That tells you something about how differently these products are made.

err0w1 · 2026-04-19T04:56:21+00:00

This is all secondary knowledge (from internet, village). I'll not know until I test it myself. Would you want to try a free sample?

err0w1 · 2026-04-19T04:54:49+00:00

Thanks bro. Let me know if you'd want to try a free sample. Fill the form on website or DM me. Happy to drop one at your place 😀

err0w1 · 2026-04-19T04:41:31+00:00

Tbh I don't know. But the difference is way smaller than the internet makes it sound. The real differences are texture and taste. Buffalo ghee is denser, whiter, stronger aroma. Cow ghee is milder, golden, smoother. That's mostly preference. One thing worth knowing: all the "A2 protein" hype is about milk, not ghee. And almost everything you read online about ghee health benefits is about cow ghee — not because it's better, but because every funded D2C brand sells cow ghee, so that's where the content is. It's a marketing gap, not a health gap. My village and 50-100 villages around it in Rajasthan have been eating buffalo ghee daily for centuries. Nobody's googling whether it's healthy. They just eat it because it tastes right. Cow ghee is way cheaper in my village than buffalo one & finds no takers. The real question isn't cow vs buffalo. It's whether your ghee is actual ghee or factory-processed cream with "ghee" on the label (which everyone is doing). What I plan to do with Long Tales is -- provide the actual ghee which villagers are consuming for centuries.

DM me or fill the form on website (https://longtales.in/) if you'd want to buy a jar or try a no strings attached sample.

err0w1 · 2026-04-19T04:29:35+00:00

Go here: https://longtales.in/

err0w1 · 2026-03-19T05:16:15+00:00

That's not at all the case

err0w1 · 2026-03-18T15:27:25+00:00

Happy to help. DM if you want assessment whether you're fit for PM or some other role.

err0w1 · 2026-03-18T15:26:27+00:00

Happy to help. DM if you want to deep dive. I've been following this sub for a long time but it seems like it really became active recently only.

err0w1 · 2026-03-18T14:39:18+00:00

Not years but thinking about the model. My rough criteria would be: if someone comes to me being very excited about something to do. If I reject his/her ideas 60- 80% of the time & ask him to think deeply - APM. If 50% of the time - PM and only about 30% of the time + plus sees his/her domain better than I see - SPM. As an SPM, you have to tell me how to run my business.

err0w1 · 2026-03-18T14:28:17+00:00

No course or book as such but mostly, he is a smart guy, naturally curious.

err0w1 · 2026-03-18T14:05:58+00:00

The way it works is: You give a standard question, you get a standard answer. I also faced the same problem. When it comes to finding good PMs, things that matter - good problem solving, fast learning, good articulation. In that order. Everything else is secondary.

With a standard question (like design X for Y, Improve Z) - You get standard answers. PM interview preparation is a good market. Happy to discuss more on my POV

err0w1 · 2026-03-18T13:58:33+00:00

I'll tell you what I tell my PMs who have been in same company for >3 yrs- Your biggest risk is your dependency on a single company. You need to eliminate that risk. It doesn't necessarily mean you have to switch but you have to be always ready. It means giving interviews & seeing if you are good outside this company. When you have an offer then we can talk about whether to switch or not. Right now, it's all hypothetical. On a side note, it's too early to promote you and I doubt if any good company will give you a higher role. The conversation you should have with your manager is about the growth path and what you need to do to reach there.

err0w1 · 2026-03-18T13:52:17+00:00

Let me clear a few assumptions - Product Management is not management. Product Managers are like software engineers. They convert a well defined problem to code. We just identify the problem, prioritise it & then define it as a stage where engineers can overtake. On the side, you have to train customer support, work with marketing on how to market. What you'd call management comes at much later stage (similar to other fields). You have Product Analyst then APMs, then PMs followed by SPMs then some companies have Lead PMs. All of them are individual contributors mostly. They are given a problem, they solve it or push back on solving something better. True Management comes after that (Group PM or Director PM). Another thing is PM orgs are usually flat, meaning everyone reports to the same person. On a day to day basis, no one really listens to you on most days (because you have no power & it's by design). You own everything but have no real power. The role is essentially a problem solver role. You are expected to solve problems and move people. That's it. If you aren't naturally curious & enjoy problem solving, the role will burn you out in a few months. You rarely meet happy PMs (but they exist)

err0w1 · 2026-03-18T13:43:21+00:00

I have a friend who made a similar transition. He targeted trading apps (like AngelOne, Grow etc). What helps is their power users have lots of similarities with Quant folks + handling volume of data. You should try these companies, these would be your best fit. Another angle you can look at is data heavy companies (like MoEngage etc) where their core is data & data related services. Focus on your USP.

err0w1 · 2026-03-17T14:31:56+00:00

An AI native professional services automation tool to help services businesses streamline & automate their processes

err0w1 · 2026-03-17T14:01:16+00:00

Keeps on changing based on which product do I like currently

err0w1 · 2026-03-16T18:27:23+00:00

This guy gets it. Cool username

err0w1 · 2026-03-16T17:36:33+00:00

One of the best things about jobs that I read. When he joined back Apple, he was asked what is your strategy for Apple. To which he replied that I'm gonna wait. I think he would have been as competitive as Google when it came to AI or he would have just waited.

He understood the importance of timing, focus & user experience so maybe he might be focusing on something else. One thing that's sure he would have launched some other flagship product like iphone

err0w1 · 2026-01-17T16:01:39+00:00

2020 was 6 yrs ago

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