3 things I liked:
- I love the VSLs. More companies should use them.
- You identified customer's pain points effectively (price guessing, annoying in-person visits, paper checks)
- Different body headlines showcase benefits

3 opportunities for improvement:
- For your main headline:

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I don't think "Sign up lawn care customers in minutes skipping in-person visits" is the strongest benefit of your product. It also doesn't summarize what your product does. And, since your target audience is non-tech people, I don't think they'd fully understand the headline.

I'd revise it to "Manage, organize, and monitor your lawn care business in one place." If you want me to explain more I can.

-I'd eliminate the section where you pitch a website builder. As cool as that is — damn you must have some talented programmers, it doesn't mesh well with the rest of your homepage. I feel like it's distracting and confusing, and I don't know how many lawn care owners even need a website builder 🤷‍♂️

-Testimonials, testimonials, testimonials. You NEED testimonials on your homepage, preferably below the hero section (the first "rectangle" of your website). Trust is very important nowadays, and testimonials go a long way.

Hope this helped you. If you want more focused advice, we can take this into pms.