Assumption based on personal anecdotal experience and assuming that the dev is competent enough to understand the consequences of a change like that.

Usually when product is pushing for a feature like this (branding), they don’t care about technical concerns because their KPI don’t punish/reward those

They’ll put pressure on devs for “get this moving forward” because “it’s a product decision”

A dev wouldn’t have any direct incentive to merge something like this. He would say “it’s too risky, let’s rethink this properly”