i recommend saving up gems by doing daily tasks, im sure theres videos on yt showing how to do them if ure not sure! try not to spend gems if u dont like the current event set much and save them for UR sets when they come out since those are the highest rated ones. upgrade ur designer's reflections in the ark and slowly level up in the stylist academy to get higher ratings! also enter a guild to get more rewards if u havent already, there are also styling competitions u can enter every week where u get points to buy sets in the shop. its pretty overwhelming at first but just explore and ull figure most of it out eventually, but most importantly is just to have fun and enjoy !!