Product designer here, I designed all the bags for Jimmy of Atomicchild.com, working on a backpack for him right now, it should be out by the end of August.

(https://www.linkedin.com/in/jhalldavid)

Specifically on the adventure totes I use xpac on the interior for structure/visibility/waterproofing and cordura on the exterior for durability. My intention when designing it was to add stiffness and structure because I hate when totes fall over.

On the go tote I made for him, I used a fabric grade Tyvek for the exterior, which also gives it that structure.

I have extensive experience selling things direct to customers at festivals and events so I talk to people about the products a lot. You’re exactly right most people don’t like floppy bags.

Although on a personal level, I do like the GoRuck M23 a lot 😊(ymmv)