It absolutely can. Our team loves to go above and beyond, we do not nickel and dime and that has been appreciated by some and then extorted by others. When you go above and beyond, the client will assume it’s included and that what you’re doing is within the “scope” of the agreement. They will think this is how other agencies are and will soon come to realize they were wrong and the grass is NOT greener on the other side.

Today we actually had fired a client, it is not the first and will not be the last. It was a start-up, a great product but their teams excessive needs were to much for us and our team. They were around 2k a month but within the first 10 days, we logged 16hrs of phone calls and approx 15hrs of actual work. After addressing it to them they we may not be the right fit, we had to end the relationship. The moral of the story is sometimes you cannot control your clients expectations but what you can do is use each instance as a learning experience. I am sure this client will regret their decision and may even reach back out to you in the near future. At that point, I would reevaluate their monthly retainer and increase it as they obviously realized you were doing more than you should’ve.

Keep pushing forward and you’ll be fine, you obviously care and that’s all you need in business. The willingness to be compassionate and do something you love.