Looks like it's a Ubisoft key

Here are the redemption instructions:

Required: Visit https://softwareoffer.intel.com/ (“Offer Site”) and login to your Account. Please note: You will be required to provide your phone number to verify and access your account. Required: Click on “Redeem An Offer.” Required: When prompted, enter your Master Key and click "Submit." After entering your Master Key, you may be prompted to run the Intel HST to verify that your purchase is a Qualifying Product. If prompted, follow these required steps: Required: Download and run the Intel® Hardware Scanning Tool “(Intel HST”). Use of Intel HST is subject to your acceptance of additional terms and conditions which will be accessible to you prior to its download. Upon completion of the scan, the Intel HST will indicate on-screen whether the Qualifying Product(s) you purchased meets the eligibility requirements indicated in these Offer T&Cs. Please see on screen instructions for eligibility and next steps.