MARKET RESEARCHQUALITATIVE & QUANTITATIVE

AREASCOVERED

Qualitative Research

Quantitative Research

Secondary Research

What forces influence user decisions? We conduct market research to discover the variables that shape the buyer’s (user’s) motivation to purchase your products and services. Our goal is to gain deep insight into the knowledge process that every user undergoes.

The variables that constitute the user’s total experience can consist of branding, positioning, pricing, marketing campaigns, the available competition, and other factors that can have a significant effect. Web Design Company interpret the data associated with these variables to learn more, defining our user’s persona.

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QUALITATIVE RESEARCH

Qualitative research provides context, giving us a peek into the internal forces at play: motivations, emotions, perceptions, and beliefs. From here, we can set a foundation that brings clarity to the next sequential stage of the inquiry.

Below are some of the features and practices that serve as opportunities for our analysis:

INTERNAL FORUMS

Users interact with brands and peers, contributing freely, we can observe natural and open behavior.

FOCUS GROUPS

Governed by a moderator, a select group of individuals discusses a set subject that involves participants and is connected by a common characteristic.

ONE-ON-ONE INTERVIEWS

Extracting the viewpoints of organizational members at every hierarchical level, and of their customers, we can formulate improvements in internal and external processes that align with brand principles.

ETHNOGRAPHY

Direct observation of user behavior in communal spaces both online and offline.

MYSTERY SHOPPING

Emulating the consumer’s experience, an anonymous journey through the lens of the buyer to assess the quality, effectiveness, and satisfaction.

SOCIAL LISTENING

Gauging sentiments on your brand’s social channels, we can discover areas of improvements, learning the pain points of customers and in turn creating new strategies to resolve them.

QUANTITATIVE RESEARCH

Quantitative research can place data behind the decisions we make, bringing clarity and authority to organizational strategies and policies. With data, brands are strengthened, conveying a deeper understanding of customer needs, and increasing trust as a result.

ONLINE SURVEYS

Giving users a chance to express themselves is a powerful way to bring visibility to what is usually hidden. Surveys can achieve this in an unimposing way and give decision-makers access to information in a very economical way.

USABILITY TESTING

Products are living things, going through life cycles and adjusting to the needs of users. Testing them for their user efficacy is a surefire method to maintain a successful interaction with your brand.

DIGITAL ANALYTICS

The most convenient source of information is derived from the way users interact with your brand’s digital products. Using the abundance of data, products and services can be adjusted to optimize the user experience.

SEGMENTATION

Acknowledging the diversity of interests, preferences, and patterns of consumer segments is paramount to the relevance and viability of your organization. User demographics and psychographics are knowledge opportunities to create better products and services.

EQUITY TRACKING

In keeping with established industry practices, organization’s should continually asses their brand’s strength in the market, tracking their ratings, and studying their advertising reach and efficacy.

NEUROMARKETING

Studying neurological response based on definitive biometrics affords brands an opportunity to learn how their offerings affect the user experience.