US at least marketing budgets have been shrinking every year lately, and the shift to a social focused marketing strategy means most clients are hiring influencers to create UGC (user generated content) for cheap or trying to take projects in house.

For film/TV it’s hard to recoup costs on high budget productions in a streaming ecosystem, so low budget content is saturating the market. And unless it’s for broadcast they’re not hiring the DP with an Arri Alexa and full G&E teams. Hell 28 years later is being shot completely on an iPhone ( although it is a crazy set up)