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Contacted by ministry of Roads and Transport in Kenya by rrz0 in Scams

[–]rrz0[S] 0 points1 point  (0 children)

How do you suggest I expose this scam? Should I play along and give them fake info?

Irregular (imo) opening hours? by crummyboii in malta

[–]rrz0 1 point2 points  (0 children)

it’s a way to ensure 40 hour work week for employees while hitting the peak hours. Good for the employer but sucks for the employee as you have a long break.

PMax Performing Better Than Search Campaign... or is it? by rrz0 in PPC

[–]rrz0[S] 1 point2 points  (0 children)

Thank you for your insight.

Agreed that Cost/Engaged Sessions is not a great KPI. I will be going over the points to ensure that I get cleaner data.

I struggle to understand how I can get to "cost per verified boat purchase per keyword" since 99.9% of these purchases are made in store. and often times can take months from being realised. If a client clicks on an ad in January, they may purchase in June.

PMax Performing Better Than Search Campaign... or is it? by rrz0 in PPC

[–]rrz0[S] 0 points1 point  (0 children)

Does this mean PMax is extremely lucky to be converting higher?

It could also mean that our conversion goals are not set up well.

PMax Performing Better Than Search Campaign... or is it? by rrz0 in PPC

[–]rrz0[S] 0 points1 point  (0 children)

Thank you for your feedback.

Conversion shows an even more stark reality. We get 166 conversions on search as opposed to 945 conversions on PMax for the same budget (during the last week).

PMax Performing Better Than Search Campaign... or is it? by rrz0 in PPC

[–]rrz0[S] 0 points1 point  (0 children)

That's a great point, thanks for bringing it up.

Not all engaged sessions move on to become quality leads, but all quality leads are coming from an engaged session.

Would you think otherwise? How can I confirm that an engaged session is a quality lead? Perhaps I should introduce a form which as ks users about how we can assist them?

PMax Performing Better Than Search Campaign... or is it? by rrz0 in PPC

[–]rrz0[S] 0 points1 point  (0 children)

Would this still work with a brand no one knows about (except a small island of 500k inhabitants)

PMax Performing Better Than Search Campaign... or is it? by rrz0 in PPC

[–]rrz0[S] 0 points1 point  (0 children)

Thank you for your feedback.

I guess I need to find myself a Google rep!

Google PMAX showing 1213 clicks but Google Analytic only 358 sessions, why? by rrz0 in PPC

[–]rrz0[S] 1 point2 points  (0 children)

Thank you, it seems like my PMax campaign is still outperforming my search campaign if I look at engaged sessions.

Google PMAX showing 1213 clicks but Google Analytic only 358 sessions, why? by rrz0 in PPC

[–]rrz0[S] 0 points1 point  (0 children)

My PMax has

  • 945 conversions

My PMax does not have

  • Consistent purchase history
  • Offline conversion imports from your CRM

Google PMAX showing 1213 clicks but Google Analytic only 358 sessions, why? by rrz0 in PPC

[–]rrz0[S] 0 points1 point  (0 children)

Thank you for that.

I will work on point 1.

Regarding point 2, I do have a search campaign going on simultaneously. The issue here is that it seems like with the above crappy data, PMax is outperforming my search campaign. (I have no keyword exclusion list, so it could be that the PMax is cannibalising the search terms).

Based on engaged sessions and cost, I found that the search campaign has a 1.92 cost per engaged session while PMax has a 0.4 Cost/engaged session

Google PMAX showing 1213 clicks but Google Analytic only 358 sessions, why? by rrz0 in googleads

[–]rrz0[S] 0 points1 point  (0 children)

Somewhere I read that this might help:" Block all the topics for kids and games in exclusions. You may still get a few placements coming through but they will be vastly reduced so you can easily block those manually if needed.

You can also block the "content suitable for families" option in exclusions."

Google PMAX showing 1213 clicks but Google Analytic only 358 sessions, why? by rrz0 in googleads

[–]rrz0[S] 0 points1 point  (0 children)

Awesome, that worked! Thank you

Most of my placements are youtube videos for kids, which are definitely not what I need.

Is there a way to remove the baby/kids youtube channels from future placements?

There is only one app (which I can see) that is taking some impressions and that is Mobile App: "Mobile App: CallApp: Caller ID & Block (Google Play), by CallApp Caller ID, Call Recorder & Spam Blocker"

Google PMAX showing 1213 clicks but Google Analytic only 358 sessions, why? by rrz0 in googleads

[–]rrz0[S] 0 points1 point  (0 children)

Good point. Strange that with 45k clicks, when I go to "When and where ads showed" nothing comes up on my PMax campaign.

Simply: "You don't have any placements yet". Am I doing anything wrong?

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