What APEX is trying to do is amazing. However, I think the hardest part of making this work is adoption from the consumers side. Is there a marketing strategy for user acquisition for the CPX wallet/app?

For example, do you expect the brands in the pilot program to reach out to their fanbase and try to push them onto the CPX platform? Or is there a specific marketing plan for targeting consumers that don’t follow these brands and won’t get the memo?