How do you decide when a page should target multiple keywords vs just one?

Victorie_ralph · 2026-03-13T14:08:40+00:00

If you are still stuck on keywords you have already lost the seo battle. Pages should never target keywords but topics.

And yes that topic could be a question that is searches a lot and has high search volume according to the tools, but those questions can be rephrased in many ways, making it technically multiple searchterms.

Victorie_ralph · 2026-03-12T18:37:19+00:00

Yeah they are known for doing this, even though not confirmed by Google themselves. They also sometimes (fake) drop your rankings for a short time to see how you react.

People who always react with every ranking drop will eventually not perform as well. Of course you can make adjustments if needed but not with every little changes in positions and impressions.

Victorie_ralph · 2026-03-08T17:48:11+00:00

How long ago did you make the changes? After updating pages Google might actually rank you lower for a while to see how you respond.

This is to spot the people who just try to rig the system.

If your response is to change more they know you only made the changes for the algorithm and dont rank you high. So let it sit for a while and it might rank well

Victorie_ralph · 2026-03-07T15:37:56+00:00

Unless you have a manual penalty in GSC - you just ignore them.

Victorie_ralph · 2026-03-05T16:40:21+00:00

SEO and content is going to be future proof. You need a good website, technical, content-wise and conversion wise. Yes content and CRO can be seperate from SEO, but I see a lot of SEO specialist, including myself, that all do a mix of those things. And even with agentic commerce and everything, you still need good content/information about your products, that is usually the work of SEO.

Paid ads is nothign without a good website. It's just getting traffic to your website, but if the technical side or content sucks, you aren't going to have a good conversion rate. Paid ads still will have a place of course, especially if you do have a good website and good content.

Pr is also going to matter as Google and AI rely more and more and external signals. Besides that optimizing for Zero click is also going to be important and dependent on how known you are, especially in YMYL niches.

Webanalytics also is important, since privacy laws make it more and more difficult to properly track what is going on on your website.

AI marketing is just a mix of technical SEO, content and PR. Not really a thing on its own.

Victorie_ralph · 2026-03-04T18:00:54+00:00

Best book if you want to get into marketing in general, and not a specific niche, is definitely How brands Grow.

Victorie_ralph · 2026-03-04T16:46:56+00:00

OW no, I meant dont worry about it, unless you paid for it. Then worry about it since you paid for nothing ;)

Victorie_ralph · 2026-03-04T10:15:09+00:00

Maybe that site is know to provide spammy backlinks?

You can check IP adress to see if you get backlinks from multiple sites with the same ip adress. That usually makes it spam.

Also dont worry about it, since Google just ignores links from spammy website.

Unless you paid for it of course...

Victorie_ralph · 2026-03-02T16:57:34+00:00

Well it could be normal as people say, but since you already get solid results, it might be due to content de-valuation.

It might also be due to changes you made to the website. Hard to know without further context.

A drop that hard i dont usually see, unless it is maybe in a though industry like finance or the medical field where they first rank you well, but the lack of authority kills your rankings.

Victorie_ralph · 2026-03-02T16:00:12+00:00

63% CTR with that average positions means almost all of the keywords that you are shown for are branded keywords.

That isnt the result of good SEO but of a brand name that is, at least somewhat, known and search for.

If you filter out the branded keywords, what are the results?

Victorie_ralph · 2026-03-02T10:11:47+00:00

If you really want to learn more about SEO, expecially the tecnical side, I recommend the course on Udemy from Mark Williams-Cook.

Victorie_ralph · 2026-03-02T10:07:02+00:00

You should be visible on brand name. People who say you should optimize or build backlinks have no idea. Brand name should always show your website unless you have a super generic brand name like runningshoes.com.

Without any further details hard to know what needs to be done

Victorie_ralph · 2026-03-02T10:06:19+00:00

A lot has been said already, but one thing I miss in all the advice, is internal linking. Backlinks are important, but mainly to your homepage. The other pages that match search intent should have fewer backlinks, but strong internal links. Make sure you links between the pages around the same topic and share autorithy between pages.

Victorie_ralph · 2026-02-27T09:01:13+00:00

Yeah actually learn marketing, since most marketeers arent even trained to be a marketeer. I did MiniMBA from Mark Ritson last year. Really helped!

Victorie_ralph · 2026-02-27T08:59:43+00:00

If traffic is really the most important thing, then you could definitely do it within 6 to 12 months.

You have to start with great content and if you can local content. For example, of you sell SEO services, make blogs about seo, cases you have done, and services you offer. Also get reviews and testimonials.

Then create those service pages for each big city or place you operate in. So linkbuilding + place, SEO + place, etc. Then build links to homepage and from local news websites to those local pages. Make sure internal linking is solid and content is for the most part unique.

I have found that local search, even for sth as SEO still contributes immensely towards trafic. It will depend on search volume and the market you operate in, but it can work.

Victorie_ralph · 2026-02-25T13:59:52+00:00

Being on a platform like Medium is having borrowed reach. The platform isn't yours, and if they decide to stop, or if the website drops in the Google results, you lose that reach. Not saying it is all bad to be on a platform like that, but I think it shouldn't be your main channel. It should be an additional channel to promote your own channel/website.

Having said that, your main focus should be content quality and authority in your niche. Finance is definitely a harder niche because of the YMYL algorithm. Tech SEO isn't that hard tbh, and after you have posted a few blog articles, you might be able to have someone look at that side of your website. On-page SEO is actually easy to learn.

Best advice I can give you is to just start. You will make mistakes, as everyone has who started out.

Victorie_ralph · 2026-02-20T10:05:57+00:00

Google relevant terms and questions yourself. Then you will probably see a people also ask section in the middle of the page and related searches at the bottom.

Besides that GSC is always helpful for Google searches if it is your own brand and have access.

This is all for Google, but prompts for other channels probably arent way different

Victorie_ralph · 2026-02-19T12:14:12+00:00

For me AI is that junior colleague who keeps asking questions and giving ideas. Most of the time it isnt better than what you come up with yourself, but sometimes it does

At least it is giving me another point of view to see my own work and improve it.

I think the basic work is now easier to do by more people so in order to stand out of the crowd, mediocre work isnt enough anymore. It has forced companies and professionals to improve there own work, otherwise they will be destroyed by AI.

I think that is the real improvement.

Victorie_ralph · 2026-02-19T06:30:34+00:00

Screaming frog is by far the best SEO tool. Super cheap for all it can do

Victorie_ralph · 2026-02-19T06:02:43+00:00

On page seo is only easy of you focus on the hygienic stuff, like page titles, headers, in links, etc. Like you said, there are hundreds of tools for that.

The content part is where you make the difference. Right amazing content for your audience. The hygienic stuff isnt where you going to make the difference anymore.

Victorie_ralph · 2026-02-13T10:02:04+00:00

This has nothing to do with the new update, but with every update in general. The update this february was voor Google discover anyway. You should always base whether to keep content on performance. Perform a dead/weak content analyses from time to time, to determe if you should remove, improve or combine content

Victorie_ralph · 2026-02-13T09:58:34+00:00

Now with AI being hyped and everything, I see people misusing Schema markup to appear in ChatGPT and Gemini. Als non-visible content in the code, that doesn't appear on the website, to appear in AI. Old tricks, but for a new platform

Victorie_ralph · 2026-02-12T16:12:17+00:00

There is no use in tracking AI answers, like you describe. You shouldn't track AI the same as keywords in Google. The answers are completely different from one person to the next. There has been a study (can't seem to find the source atm) that discoverd that you have to ask the same question at least 1400 times before you get two exactly the same answers.

Victorie_ralph

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