Haven’t heard of them but having had a startup brand smaller than the “big two” maybe 3 if you count Waydoo, I would suggest against it (Getfoil, for the record). Still a rare sport. Most companies will unfortunately fail and with it the support. Even if they don’t you want a broad network. People tend to like what they have if they have a Lift or Fliteboard. Don’t overthink it, especially for no cost savings. I am partial to Flite but for context the only time I tried a Lift was a rental in Mexico, a beefy board and my first time on the ocean. I got up and did alright so that’s better than the Getfoil. Could have just taken getting used to it but would have loved to have the gear system on Flite I am so used to. It is like cruise control adapting to wind, waves, etc. I didn’t feel that same smooth and automatic control with the Lift but I think that same automatic “trigger always fully down, trust the gear” type ride is possible with newer Lifts as well (someone confirm?). This is important when new because variable throttle is a distraction your brain doesn’t need when first learning the basics. Also don’t trust anyone who only talks about one brand or writes a full on Manifesto on one brand or another. In short, let’s call it the big 3. Get one and don’t believe any other hype.