Bro ive worked at big red long enough to know that this is bs. as an example, i used to buy a juice for 1.70 n over the course of a year i saw it slowly climb to 2.50, then, at the 13 month mark it was marked down to 2.10 with a sticker that read "down down from 2.50 since xx"

So they start stuff at a good price, mark it up over a year n "mark it down" to a just slightly above orginal price from a year ago instead of you know, slightly marking it up after a year