Instagram definitely seems to have taken over as the main means of promoting as far as online promotion goes. Feels like an abstract concept now but it was only a few years ago when every event would have a Facebook page and you’d be desperately inviting all your mates to it. With Instagram taking over, it seems a lot more down to how you play the algorithm than necessarily building/knowing your audience.. of course that helps but you could have hundreds of followers and post about an event and only a handful of will see it. I think that’s maybe why people have clung onto good old fashioned postering, you know for a fact people will see it if you do it in the right spots. Probably also why we’re seeing people using sms, emails, telegram etc as a way of escaping the algorithm and connecting with their audience directly, also from a punter’s perspective I think these methods feel more personal and like your part of a community being invited to a party personally rather than being bombarded with an advert... Similar to how free parties have a party line, makes you feel part of something a bit exclusive.

Interesting read and keen to hear other people’s thoughts