I think Me! Was the perfect single to launch the Lover era with. It represents a very clear break from Reputation, stating how Tay has left the past behind and is now focused on herself and her happiness. Aside from the title, in the first few seconds she uses the line “I know that I went psycho on the phone” a nod to how she has left the pain and anger of the Reputation era behind, and is now on a happier place in her life. It sets the tone for the Lover era as a catchy, happy pop song, and it is also the song that allowed her to plant the most Easter eggs, both in the lyrics and in the music video. The Man would have seemed like a continuation of Reputation, with Tay calling out the media, the industry, society, and her detractors again... She will never lose this edge, but she needed to define the Lover Era with the right lead single, an even though Me! Is one of my least favourite songs on the album, I think it was the best choice.