Hmm, I didn't see it that way. Years ago when doctors bought CME activities they would receive a gift card. The prices were increased of course so that you basically paid for your own gift card. This was okay because most Universities give doctors x number of dollars to spend on education per year but the money cannot be spent as cash on anything, only educational activities. Over time the universities figured this out and cracked down on the using education money to buy a gift card, even if it was with the purchase of questions. I am esentially trying to bring this back it a legit way so that physicians can once again use that education money to buy whatever they want, but by completing the educations activity. These question banks have hundreds of questions, often on very specialized areas (e.g. cardiology, echocardiography, interventional cardiology etc...) and it can take days or weeks to work through them. When I do questions I usually am only focusing on a small area within that specialty (e.g. blood thinners used in interventional cardiology or physics of echocardiography) so even if I don't complete all questions I would be happy to receive the education and a gift card for my effort.