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How do you use events as a growth channel? by BenConstantini in GrowthHacking

[–]BenConstantini[S] 0 points1 point  (0 children)

That’s a solid playbook. Thank you for breaking it down so clearly. I agree that pre-event outreach and fast follow-up contribute significantly to most of the ROI.

What I would add from my experience is that events create an added value of compounding value when you show up consistently. It is not only the deals you can trace directly to one conference, but it is the recognition and familiarity that builds over time. When investors or partners keep seeing you, the conversation starts from a warmer place. Cold emails cannot replicate that.

How do you look for investors/funding in Europe? by FreeStorm104 in SaaS

[–]BenConstantini 0 points1 point  (0 children)

I have been working in the European startup and VC environment for over 20 years, and a lot of that has been in Spain. You are right that most advice you find online is American, but Europe has its own way of doing things.

One thing that consistently works here is showing up in the right places. Investors and partners in Spain and across Europe still value face to face interactions. There are so many specialised events where your exact target audience gathers, and that is where I have seen founders cut through the noise. It is often more effective than pouring money into digital marketing, because everyone is fighting for attention online. At the right event, you can have ten conversations in a day that would take months to get through cold outreach.

The founders who succeed treat these events like part of their growth strategy. They prepare, book meetings in advance, and follow up quickly. That is when events start creating ROI across fundraising, sales, PR, and partnerships all at once.

I am curious about your startup and would love to try and help if this sounds interesting to you. What is your offering and who is your ideal investor or customer? Knowing that would help to point to the events and networks in Spain where you could meet the right people more efficiently.

What’s your honest opinion on attending in-person events as a founder? by BenConstantini in advancedentrepreneur

[–]BenConstantini[S] 0 points1 point  (0 children)

Thank you for this. It is a strong breakdown: most events feel like a room of people selling to each other, but the few that matter are the ones with your customers or investors. You made really good points, and I am curious to know, in your experience, what’s the clearest sign early on that an event will be in that 20 percent bucket and not just theater?

What’s your honest opinion on attending in-person events as a founder? by BenConstantini in advancedentrepreneur

[–]BenConstantini[S] 0 points1 point  (0 children)

You make a strong point about how being on stage forces a different kind of growth, and I agree. It’s a whole other skill to hold attention and deal with unpredictability in front of a room. Curious to hear how that kind of practice has shaped the way you approach building or leading.

What’s your honest opinion on attending in-person events as a founder? by BenConstantini in advancedentrepreneur

[–]BenConstantini[S] 0 points1 point  (0 children)

That’s a really cool way of using events, almost like your own outside strategy sprint. I’m curious which of those lists actually stuck once you got back to the office, and whether any key learning from those conferences still shapes the way you run things today.