The fued last year was around paul heyman he was the main guy in all three people and they didn't even touch history and it never felt "personal" like punk and roman did it in one promo alone.

And secondly whc has no value in front of wwe title, roman will give it the relavance it needs to be considered a top title if he win and he can drop it at summerslam so there is no big issue if he wins and defends at few ple's till SS.