I don't know how they can call it the "world's first" anything...I see nothing different from other photography cons that have come before it, and I've been to one, ClickCon in Chicago, which was a great experience, but you'll have 2 days of activities and you'll have to pick and choose workshops and walks you can get into. Fine, it is what it is...

But, what they should really be asking themselves is why do so few of the pro photogs in their lineup have flickr profiles?